Head - Modern Trade - FMCG

Head Modern Trade

Location: Ahmedabad, Gujarat (Head Office preferred; relocation welcome)

Compensation: CTC Based on experience and capabilities)

Experience: 15 years to 20 years

About the Client:

Our client is Indias most trusted brand as per the Economic Times of India Brand Equity Survey. It is on the lips of every Indian; in India and Globally. It has an array of products like Instant Powder Drink with real fruit powder, Milk Shake Powder, Squash, Syrups, Fruit Cordial, Ice tea.

Role Overview

Lead the clients Modern Trade division own strategy, operations, partnerships, and P&L. Build deep relationships in modern trade ecosystems and optimize backend processes.

Key Responsibilities

End-to-End Leadership:

- Strategy Execution Operations Team management (50+ staff)

Key Account Management:

- Own national/regional chains (e.g., Reliance, DMart, Spencers); manage stockists & distributors

Backend & Operations:

- Oversee supply chain, order processing, billing, claims, ERP, credit notes, stock hygiene

Sales Growth:

- Drive revenue via strategic tie-ups, new accounts, fill-rate improvement; design promotions & visibility programs

Analytics & Insights:

- Analyze sales data, market trends, competitor activity to guide decisions

Cross-Functional Collaboration:

- Work with logistics, finance, commercial, and marketing teams to enhance efficiency and profitability

Ideal Candidate

- Experience: 10+ years in FMCG/beverages/dairy/pharma, with 5 years in Modern Trade leadership

- Network: Strong relationships with retailers, stockists, and MT chains

- Expertise: Thorough knowledge of MT processes billing, ERP, schemes, claims

- Skills: Leadership, negotiation, communication, analytical mindset

- Mindset: Entrepreneurial, full accountability, P&L ownership

Education

- MBA/PGDM in Marketing, Sales, or Business Management preferred

Reporting To Board of Directors