Key Responsibilities:

Strategic Planning & Leadership

- Develop and implement comprehensive sales strategies and annual business plans to achieve MICE revenue and profitability targets.

- Lead, mentor, and motivate the MICE sales team to achieve individual and collective goals.

- Identify new business opportunities, partnerships, and markets to expand MICE clientele.

- Collaborate with marketing, operations, and event teams to ensure seamless service delivery and client satisfaction.

Business Development & Client Acquisition

- Build and maintain strong relationships with corporate clients, travel agents, PCOs (Professional Conference Organizers), and event planners.

- Prospect and convert new business leads into long-term partnerships for conferences, incentives, exhibitions, and meetings.

- Conduct client presentations, site inspections, and negotiations to close high-value deals.

- Manage the full sales cycle from lead generation and proposal creation to contract finalization and post-event evaluation.

Revenue Management & Forecasting

- Develop pricing strategies, proposals, and packages tailored to client needs while ensuring profitability.

- Monitor sales performance against budgets and forecasts, implementing corrective actions as required.

- Collaborate with the finance and operations teams to optimize revenue streams and resource utilization.

- Ensure effective use of CRM systems to track pipeline, client interactions, and conversion rates.

Collaboration & Event Coordination

- Work closely with event management and operations teams to ensure flawless execution of MICE programs.

- Coordinate logistics, event production, and vendor partnerships to deliver superior client experiences.

- Support the creation of marketing materials, promotional campaigns, and digital initiatives for MICE business.

Market Intelligence & Relationship Management

- Stay updated with industry trends, competitor activities, and emerging technologies in the MICE sector.

- Represent the organization at trade shows, exhibitions, and networking events to promote the brand.

- Maintain high levels of client satisfaction and repeat business through personalized engagement and after-event follow-ups.

Required Skills and Qualifications:

- (MBA preferred).

- 10 to 15 years of experience in MICE sales or corporate event management, with at least 5 years in a leadership role.

- Proven track record in B2B corporate sales, key account management, and event business acquisition.

- Strong understanding of MICE operations, venue selection, travel logistics, and budgeting.

- Excellent negotiation, presentation, and relationship management skills.

- Proficiency in CRM tools, MS Office Suite, and event management software.

- Exceptional communication, leadership, and team management abilities.

- Ability to work under pressure, meet deadlines, and manage multiple projects simultaneously.

Preferred Skills:

- Experience in hospitality chains, destination management companies (DMCs), or event management firms.

- Knowledge of international MICE markets and global business travel trends.

- Exposure to digital and hybrid event technologies.

- Strong network of corporate and agency contacts within the MICE domain

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Posted By

Anuradha Patil

Entrepreneur at Purple Squirrel Consulitng Service

Last Active: 18 November 2025

Job Views:
143

Applications: 54

Recruiter Actions: 0

Posted in

Sales & Marketing