Head - Marketing - Wellness Industry

Key Responsibilities:

1. Strategy & Growth:

- Lead holistic content and digital marketing strategy aligned with business goals.

- Drive LMS revenue through course expansion, promotions and optimized positioning.

- Scale advanced LMS programs with premium branding and high-engagement funnels.

- Increase inbound leads through website optimization and content enhancements.

- Strengthen consults vertical via SEO, content and digital initiatives.

2. Team Leadership:

- Lead digital, creative and content teams to execute full-funnel marketing campaigns.

- Build high-performing email campaigns and nurture journeys.

- Ensure timely and accurate delivery of creative, content and digital requirements.

3. New Initiatives:

- Provide strategic guidance on new projects, partnerships and expert onboarding.

- Ensure brand consistency across collaborations and PR initiatives.

4. Brand & PR:

- Provide strategic inputs to PR to maintain consistent messaging and business impact.