Taggd is hiring for a leading organization.

Location: Mumbai

Experience: 15+ years

Role Purpose

The Marketing Head will be responsible for overseeing all aspects of the company's marketing strategies, with a focus on Below The Line (BTL) marketing, digital marketing, demand generation, product pricing and placement and brand management. This leadership role will drive the development and implementation of innovative marketing campaigns to increase market share, build brand awareness, and generate demand for Tractors.

Key Responsibilities

BTL (Below The Line) Marketing:

- Develop and execute comprehensive BTL marketing strategies to engage targeted customer segments.

- Manage promotional activities, events, and direct marketing campaigns to drive customer acquisition and retention.

- Collaborate with sales teams to create impactful trade promotions and merchandising activities.

- Analyze the effectiveness of BTL campaigns and adjust tactics to optimize performance and achieve business objectives.

Digital Marketing:

- Lead the digital marketing team in creating and executing data-driven online marketing strategies.

- Oversee the management of web, SEO/SEM, email, social media, and display advertising campaigns.

- Leverage digital platforms to enhance customer engagement, drive website traffic, and convert leads.

- Utilize analytics tools to measure and report on digital marketing performance and ROI.

Demand Generation:

- Develop and implement targeted demand generation campaigns to drive awareness and sales growth.

- Collaborate with sales and product teams to create effective lead nurturing strategies.

- Identify and activate new channels for demand generation, including partnerships, sponsorships, and events.

- Track and analyze metrics to evaluate the success of demand generation initiatives and make necessary adjustments.

Brand Management:

- Maintain and enhance company's brand equity and reputation in the market.

- Ensure consistent brand messaging across all marketing channels and touchpoints.

- Conduct market research to understand consumer perceptions and competitive positioning.

- Develop brand guidelines and oversee their adherence across all marketing materials and communications.

Team Leadership and Collaboration:

- Lead, mentor, and inspire the marketing team to achieve high performance and professional growth.

- Foster a collaborative environment and work closely with cross-functional teams such as sales, product development, and customer service.

- Manage marketing budgets effectively and ensure alignment with overall business goals.

Required Experience & Expertise:

- Bachelor's degree in Marketing, Business Administration, or a related field (Master's degree preferred).

- Proven experience (10+ years) in a senior marketing role with a successful track record of managing BTL marketing, digital marketing, demand generation, and brand management.

- Strong analytical skills and the ability to interpret data to make informed marketing decisions.

- Excellent leadership and team management abilities, with a collaborative mindset.

- Exceptional communication and interpersonal skills.

- Passion for agriculture and a deep understanding of the tractor industry is a plus.

Education: Bachelor's degree in Marketing, Business Administration, or a related field (Master's degree preferred).