About the job

About the Company

We require candidates ONLY from Textile Manufacturing units dealing specifically in Unstitched Fabrics, with strong hands-on market knowledge in the following product lines:

- Suiting Range (including Cotton-Polyester Suiting)

- Shirting Range

- Digital Print Fabrics

Location: Ahmedabad, Gujarat

About the Role

Key Eligibility Criteria:

- Experience: Minimum 9 - 10 years in Unstitched Fabric sales-marketing.

- Industry: Textile Manufacturing (Suiting - Shirting - Digital Print Fabrics) only.

- Experience Required: 12 - 15 years in textile sales, marketing, and business development (suiting - shirting preferred).

- Minimum 8 - 10 years in a senior - leadership role managing teams, channels, and P-L.

- Strong network across domestic textile trade (distributors, dealers, retailers, brands).

- Proven experience in scaling sales, building teams, and entering new geographies.

- Hands-on understanding of fabric product categories, market trends, and buyer behaviour.

Responsibilities

Sales Strategy - Revenue Growth:

- Develop and execute a comprehensive sales and distribution strategy aligned with the company's growth targets.

- Set and own aggressive but realistic sales targets across regions, channels, and product categories to maximise sales output.

- Identify and capitalise on growth areas - both in terms of product (new fabric categories, blends, finishes) and geographies (underserved or high-potential markets).

- Drive pricing strategy in coordination with management, understanding margin structures, competitive pricing, and trade schemes that move volumes without eroding value.

- Improve order forecasting accuracy over time, as better forecasting means better production planning, lower inventory holding, and fewer missed deliveries.

Market Intelligence - Trend Reading:

- Read the market continuously - geographically, by product, by buyer segment.

- Understand what's trending, what's fading, what the competition is pushing, and where the company can differentiate.

- Get structured feedback from the market on product quality, pricing, design preferences, and service levels to ensure the company's offering stays relevant.

- Must understand buyers and their purchase patterns, as the market is changing with traditional wholesale models being disrupted by D2C brands, e-commerce aggregators, and digitally savvy retailers.

- Track competitor moves - new launches, pricing changes, distribution expansion and recommend proactive responses.

Distribution - Channel Management:

- Align and restructure distribution networks to improve reach and market penetration across India.

- Strengthen relationships with existing distributors and dealers and build new, high-potential channel partnerships where gaps exist.

- Implement effective trade schemes, incentives, and pricing structures that drive volume while protecting the company's margin position.

- Lead market expansion initiatives across key regions by identifying spaces and building a phased entry plan.

Team Building, Leadership - Culture:

- Build, lead, and develop a marketing and sales team that operates with ownership, discipline, and pride in the company.

- Build a team where there's real team binding and attachment to the work and to the company so people want to stay and grow here.

- Handhold and train team members on products, fabric knowledge, selling techniques, and customer engagement.

- Set clear expectations, review performance regularly, reward strong performers, and address underperformance with fairness and firmness.

- Must be a team player and team-driven.

Market Presence - Brand Reputation:

- Actively represent the company in the market and build relationships with trade partners, key accounts, and industry bodies on a foundation of integrity and trust.

- Uphold and enhance the company's reputation in the market so that every interaction reinforces the brand's standing for quality, reliability, and fair dealing.

- Attend trade shows, exhibitions, and industry events to strengthen the brand and build the pipeline.

- Engage with key accounts personally as the face of the company.

Order Management - Delivery Coordination:

- Monitor the entire order pipeline - new orders, pending orders, production scheduling, dispatch status and ensure timely delivery against commitments.

- Coordinate with Production and Planning teams to align sales commitments with manufacturing capacity and avoid overselling.

- Own the customer experience end to end, including quality complaints, delivery delays, or pricing disputes.

- Oversee stock levels, payment follow-ups, and fabric sourcing coordination.

Communication, Reporting - Escalation:

- Provide structured, regular updates to the management including weekly sales reviews, monthly performance reports, and quarterly business reviews.

- Ensure clear communication across Sales, Marketing, Production, and Finance departments.

- Escalate issues and decisions that genuinely need management attention with data, context, and a recommendation.

Long-Term Vision - Growth Planning:

- This is not a short-term assignment as the company is looking for someone with a long-term vision.