Strategic Leadership & Planning:

- Build a region-first marketing strategy aligned with revenue goals, pipeline targets, and GTM priorities

- Collaborate with sales and extended marketing team to define Idean Customer Profiles (ICPs), channel mix, funnel metrics, and campaign roadmap

- Help localize messaging, offers, and positioning for USA diverse buyer segments

Revenue Generation & Lead Management:

- Develop and execute data-driven marketing strategies that deliver qualified leads and directly contribute to revenue targets.

- Build and optimize demand generation programs across digital channels, events, content marketing, and account-based marketing (ABM).

- Establish lead scoring frameworks and work closely with sales to ensure seamless lead handoff and conversion optimization.

- Own marketing-sourced pipeline metrics and demonstrate clear ROI on marketing investments.

- Implement marketing automation and CRM systems to track the customer journey from awareness to closed deals.

- Drive funnel forecasting, budgeting, and monthly marketing performance reviews.

Demand Generation & Channel Execution:

- Lead full-funnel execution across inbound (SEO, content), paid media (search, social, affiliates), partner-led plays, and events

- Own regional campaign planning, launch, optimization, and performance tracking

- Use buyer behavior and lifecycle data to personalize campaigns and improve conversion rates

Brand Strategy & Positioning:

- Define and evolve our brand positioning to differentiate our healthcare technology services in a competitive market

- Build brand awareness and thought leadership through strategic PR, speaking opportunities, and industry partnerships

- Develop a consistent brand voice and visual identity across all customer touchpoints

- Create compelling storytelling around customer success stories and our impact on healthcare delivery

Team Leadership & Vendor Management:

- Build and mentor a high-performing marketing team across events, campaigns, and partnership.

- Establish marketing processes, workflows, and performance dashboards

- Manage the marketing budget effectively with clear allocation toward high-ROI activities

- Foster a culture of experimentation, learning, and continuous optimization

- Lead relationships with agencies and vendors to drive efficient campaign execution and scale as needed

What You Will Bring:

Experience & Background:

- 10+ years of marketing experience, including at least 5 years in a Leadership role especially in Technology Services domain

- Proven ability to build and scale full-funnel marketing programs across inbound, paid media, events, Account Based Marketing, and partner channels in technology services, SaaS, or healthcare IT

- Demonstrated success in generating qualified leads and achieving revenue targets through marketing initiatives

- Strong understanding of USA market, including regional buyer behavior, local platforms, and campaign adaptation across various Industries

Modern Marketing Expertise:

- Deep knowledge of digital marketing channels including SEO/SEM, social media, email marketing, and paid advertising

- Hands-on experience with marketing automation platforms (HubSpot) and CRM systems (Salesforce)

- Proficiency in marketing analytics, attribution modeling, and data-driven decision making

- Understanding of ABM strategies and tools for targeting enterprise healthcare accounts

- Experience with content marketing, including blogs, whitepapers, webinars, and video content

- Knowledge of growth marketing tactics and conversion rate optimization

Skills & Competencies:

- Strategic thinker with strong business acumen and ability to align marketing with commercial objectives

- Excellent communication and presentation skills with ability to influence C-level stakeholders

- Strong analytical mindset with ability to translate data into actionable insights

- Collaborative approach with ability to work cross-functionally with sales, product, and delivery teams

- Entrepreneurial spirit with comfort operating in a fast-paced, evolving environment.

- Budget management experience with focus on efficient resource allocation

Preferred Qualifications (Nice to Have):

- MBA from a tier-1 institution

- Experience marketing to US healthcare sectors

- Background in product marketing or launching new service offerings

- Speaking experience at healthcare or technology conferences

- Established network within the Indian healthcare and health-Tech ecosystem

- Experience with partners and channel marketing programs

Success Metrics (First 12 Months):

- Achieve marketing-qualified lead (MQL) targets aligned with sales pipeline requirements

- Deliver specified percentage of sales pipeline from marketing-sourced opportunities

- Increase brand awareness metrics including website traffic, social media engagement, and share of voice

- Establish marketing analytics framework with clear attribution and ROI reporting

- Build a high-performing marketing team with defined roles and responsibilities

- Launch at least two major integrated campaigns targeting key healthcare segments