Reporting to COO

Position Objective & Responsibilities

- Leading Kin Marche's retail brand marketing to create and maintain the total brand experience for consumers across all Omni-channel touchpoints to generate demand

- Lead Brand Team to develop annual retail brand marketing plans & calendar (objectives, goal, strategies, plans, and KPI's)

- Develop a Marketing & Brand team.

- Lead Brand Team on execution of retail brand marketing tactics to deliver objectives, goals, strategies & plans

- Lead & manage agencies and suppliers to create business building advertising & media

- Accountable for retail brand marketing budget & ROI - media, promotions, events

- Oversee developing POS & shopper marketing materials, promotions, & coupons

- Oversee management of Aisle Logic/Exhibit Partners (sales collateral & supplies)

- Oversee measuring and reporting effectiveness of our retail brand marketing investment & impact of the "marketing levers" via monthly and annual business reviews

- Oversee Brand Team to monitor in-market results ($, Volume, shipments)

- Direct Brand Team on measuring and improving Marketing ROI

- Direct Brand Team in assessing the business environment, competitors, customers, market trends, and implications to the business and making recommendations

- Understand how key drivers are impacting business results

- Oversee reporting results, recommend actions and gain approval of actions, based on in-market results and key drivers to grow business / close gaps

- Guide and direct Brand Team in prioritizing marketing initiatives and actionable tasks to improve business results based on insights

- Guide and direct Brand Team to adjust marketing tactics to capture the opportunities and close gaps

- Continuous improvement of day to day retail brand marketing and category activities

- Build a strong contact network across Business Units, Innovation, Sales, and cross functional category teams

Qualification MBA in Marketing / Post graduate in Materials Management (Full time)

Experience At least 5 to 7 years of experience in a similar position as Head of Marketing African exp & English & French.

Key Competencies

- Retail experience mandatory.

- Computer Skills: Microsoft Office applications with advanced skills in PowerPoint, Excel and Word

- Communication Skills: Excellent verbal and written skills a must

- Proven cross-functional leading and strategic influencing

- Ability to analyze syndicated data and provide insights

- Demonstrated bias for action and ability to manage projects independently from start to finish

- Ability to thrive in an entrepreneurial, fast-paced environment