Head - Marketing Strategy - Automotive Firm

Job Purpose:

To lead the strategic marketing, planning, and execution framework for the company's product portfolio in Automotive. This role is responsible for integrating marketing strategy with cross-functional business goals through rigorous program management, sales and market analytics, product development support, and commercial planning.

Key Responsibilities:

1. Strategic Marketing & Corporate Planning

- Formulate and execute long-term and annual marketing strategies aligned with organizational growth objectives.

- Develop corporate and business plans for product lines in alignment with market trends, technology shifts, and policy landscapes.

- Define go-to-market strategies for new and existing products across geographies.

2. Sales Planning & Sales Analysis

- Lead monthly, quarterly, and annual sales planning in collaboration with regional sales teams.

- Analyze sales trends, product performance, channel effectiveness, and customer behavior to generate actionable insights.

- Align sales targets with production planning and market potential.

3. Market Intelligence & Business Analytics

- Conduct comprehensive market analysis including segmentation, competitor benchmarking, and trend forecasting.

- Identify customer needs, market gaps, and product innovation opportunities.

- Track policy changes and subsidy impacts across domestic and international markets.

4. Program Management & Execution Governance

- Lead cross-functional strategic programs, ensuring time-bound delivery across functions like sales, product, engineering, and supply chain.

- Monitor project KPIs, conduct reviews, and manage escalations with agility.

5. Product Development & Engineering Collaboration

- Act as a strategic interface between marketing and product engineering teams.

- Provide voice-of-customer and market requirement inputs for product design and feature planning.

- Ensure marketing strategies align with the product development roadmap.

6. Financial & Commercial Strategy

- Conduct financial analysis and feasibility studies for new product launches and market entries.

- Own product costing, pricing strategy, and profitability analysis in coordination with finance and procurement teams.

- Drive cost negotiation strategies with vendors and internal stakeholders.

7. Supply Chain & Operations Integration

- Collaborate with the supply chain team to ensure market forecasts are integrated into procurement and production planning.

- Identify supply-side risks and support contingency strategies.

Desired Candidate Profile:

- Strong experience in marketing strategy, business planning, or product management roles in tractors/agri-machinery/heavy equipment sectors.

- Solid understanding of product costing, supply chain dynamics, and engineering interfaces.

- Exceptional analytical and program management skills with the ability to handle complex cross-functional initiatives.

- Leadership experience in cross-border and multi-cultural teams is a plus.

- Ability to balance long-term strategic vision with short-term execution priorities.

Key Performance Indicators (KPIs):

- Effectiveness of sales and marketing strategy (growth vs. plan)

- Market share gains and customer acquisition metrics

- Timeliness and quality of market insights and business plans

- Product line profitability and pricing effectiveness

- Success rate and time-to-market of strategic initiatives

- Cost savings through negotiation and supply alignment