Role Overview:

The Marketing Head - Steel Wire is a pivotal leadership role responsible for developing and executing the overall marketing strategy for the steel wire business unit. This role involves a deep understanding of the steel industry, market trends, and customer needs to drive brand awareness, generate leads, and increase market share. The Marketing Head collaborates closely with the sales, product development, and operations teams to ensure alignment and effective execution of marketing initiatives. The ultimate impact of this role is to enhance the company's competitive position, drive revenue growth, and build long-term customer relationships within the steel wire market.

Key Responsibilities:

- Develop and implement comprehensive marketing strategies to achieve business objectives for the steel wire product line, focusing on market penetration and revenue growth.

- Conduct market research and analysis to identify trends, customer needs, and competitive landscape, informing strategic decisions and product development.

- Manage the marketing budget effectively, allocating resources to maximize ROI and achieve key performance indicators (KPIs).

- Oversee the creation and execution of marketing campaigns across various channels, including digital marketing, trade shows, print advertising, and public relations, to reach target audiences and generate leads.

- Collaborate with the sales team to develop and implement sales enablement tools and programs, empowering them to effectively communicate the value proposition of steel wire products to customers.

- Build and maintain strong relationships with key customers, industry influencers, and media outlets, enhancing brand reputation and generating positive publicity.

- Monitor and analyze marketing campaign performance, providing regular reports and insights to senior management, and making data-driven adjustments to optimize results.

- Lead and mentor a team of marketing professionals, fostering a culture of innovation, collaboration, and continuous improvement.

Required Skillset:

- Demonstrated ability to develop and execute successful marketing strategies in the steel or related industrial sectors, driving revenue growth and market share.

- Proven expertise in market research, competitive analysis, and customer segmentation, enabling data-driven decision-making.

- Excellent communication, presentation, and interpersonal skills, capable of effectively engaging with internal teams, customers, and industry stakeholders.

- Strong leadership and team management skills, fostering a collaborative and high-performing work environment.

- Deep understanding of digital marketing channels and techniques, including SEO, SEM, social media, and email marketing.

- Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.

- Adaptable to an on-site work environment in Punjab, requiring regular interaction with local teams and stakeholders.

- 15-25 years of experience in marketing, with a significant portion in the steel industry.