Head - Marketing - Solar Power Solutions/FMCD

- Establish and lead the end-to-end marketing function from scratch across brand, demand generation, GTM, digital, e-commerce, CRM, PR, experiential, channel, and after-sales marketing

- Define the marketing vision, operating model, governance, and multi-year roadmap aligned with business growth, profitability, and long-term brand equity

- Build, structure, and scale high-performing in-house teams while selecting and managing agencies and external partners

- Lead integrated, data-driven go-to-market programs and product launches in close collaboration with sales, product, and supply chain teams

- Drive brand visibility, market penetration, and share growth through integrated marketing initiatives

- Establish performance marketing, CRM, content, and retention frameworks to optimize CAC, LTV, and marketing ROI

- Build scalable distributor and channel marketing programs to support distribution-led growth

- Institute a robust consumer and market intelligence capability to guide positioning, messaging, innovation priorities, and investment decisions