Description:

Job Description:

We are hiring a dynamic and growth-driven Head of Marketing to build and scale a strong D2C growth engine for a rapidly growing and diversified automobile services business.

This is a high-impact leadership role for a young, smart, and execution-focused marketing leader from a startup or D2C background who is passionate about building brands, driving digital growth, and scaling performance-led marketing initiatives.

The organization has a strong pan-India presence across Automobile Services, Auto Spare Parts, and Auto Resale businesses, and is now looking to build a digital-first, consumer-focused marketing ecosystem with strong scale and long-term ambition.

The ideal candidate should possess strong expertise in D2C growth, digital marketing, brand building, performance marketing, customer acquisition, and omni-channel consumer engagement.

Key Responsibilities:

- Lead and drive the overall D2C and digital-first marketing strategy for the business.

- Build and scale high-impact customer acquisition, retention, and brand growth initiatives across digital platforms.

- Drive performance marketing campaigns across paid media, social, search, marketplaces, and digital channels.

- Develop and execute integrated marketing campaigns focused on growth, engagement, and revenue generation.

- Own brand positioning, communication strategy, and customer engagement initiatives across consumer touchpoints.

- Collaborate closely with business, product, operations, and leadership teams to align marketing with growth objectives.

- Drive data-driven decision-making through strong analytics, performance tracking, and campaign optimization.

- Lead customer lifecycle management initiatives including CRM, loyalty, retention, and repeat business programs.

- Build scalable digital growth frameworks and customer funnels for long-term business expansion.

- Manage marketing budgets, ROI tracking, agency partnerships, and media planning initiatives.

- Identify market opportunities, customer insights, and emerging digital trends to strengthen competitive positioning.

- Build and mentor high-performing marketing and growth teams while fostering a fast-paced and execution-driven culture.

Desired Candidate Profile:

- Strong D2C and digital marketing background with experience in scaling consumer-focused businesses.

- Experience working with new-age, high-growth startups or digitally driven brands.

- Strong expertise in performance marketing, growth marketing, and digital customer acquisition.

- Excellent communication skills, leadership presence, and stakeholder management capabilities.

- Strong analytical mindset with data-driven decision-making abilities.

- Hands-on, execution-focused, and comfortable working in fast-paced business environments.

- Ability to independently drive growth initiatives and scale digital marketing functions.

- Experience handling omni-channel marketing and consumer engagement strategies preferred.

- Premier education background preferred.

- Immediate joiners or candidates with short notice periods will be preferred.

Why Join?

- Opportunity to build and scale a high-impact D2C growth engine for a large and growing business.

- Leadership role with strong ownership and visibility across the organization.

- Fast-paced and entrepreneurial work environment with significant growth opportunities.

- Exposure to large-scale consumer business transformation and digital growth initiatives