Leading Pump Manufacturer

Role Objective:

Lead and significantly scale an emerging PAN-India Pumps Business, delivering profitable growth through distribution expansion, deeper market penetration, product portfolio strengthening and disciplined sales execution. The role requires a hands-on business builder capable of rapidly expanding market reach, strengthening channel productivity and building a scalable national business.

Key Responsibilities:

- Develop and execute the PAN-India sales and marketing growth strategy.

- Expand and strengthen the distributor, dealer and retail network, with particular focus on under penetrated markets.

- Identify high-potential states, districts, customer segments and channels and implement focused regional growth plans.

- Drive dealer activation, secondary sales, product availability, retail visibility and channel productivity.

- Strengthen product positioning, pricing, promotions, trade schemes and competitive market response.

- Identify portfolio gaps and new-product opportunities through market, dealer, customer and competitor insights.

- Build and lead regional sales teams with clear targets, territory accountability and rigorous performance reviews.

- Drive profitable growth with focus on revenue, gross margin, product mix, inventory and receivables.

- Establish disciplined sales forecasting and distributor/dealer performance management.

- Coordinate with Product Management, Manufacturing, Supply Chain, Service and Finance to support rapid and sustainable growth.

Key KPIs:

- Revenue Growth

- Gross Margin

- Secondary Sales

- Active Dealer/Distributor Growth

- Dealer Productivity

- New Market Penetration

- Product-Mix Improvement

- Inventory

- Receivables/DSO

- Forecast Accuracy

- Team Productivity

Candidate Profile:

- 15+ years of sales and marketing experience in pumps, motors, electrical, agricultural equipment, water solutions or comparable channel-driven businesses.

- Proven track record of scaling an emerging business or significantly growing an underpenetrated market.

- Strong experience in PAN-India distribution, dealer/channel development and new-market expansion.

- Strong commercial understanding of pricing, margins, schemes, credit, inventory and receivables.

- Demonstrated ability to build and lead geographically distributed sales teams.

- Strong market orientation with understanding of product positioning, competition and go-to-market execution.

- BE/B.Tech graduate preferred; MBA/PGDM desirable.