Head - Marketing - SaaS

Description:

About the Role

We are looking for a Marketing Head who has built and scaled a large consumer brand from early to hyper-growth stages. This role is for a builder someone who understands how to create demand, shape consumer behavior, and scale growth sustainably in a high-velocity environment.

You will take end-to-end ownership of brand, growth, performance, and lifecycle marketing, directly driving user acquisition, engagement, retention, and long-term brand equity.

What You Will Own

1. Consumer Growth at Scale

- Build and scale high-velocity consumer acquisition engines (paid + organic)

- Drive growth across Meta, Google, YouTube, influencer, referral, partnerships & offline activations

- Deep ownership of CAC, LTV, cohorts, retention & frequency metrics

- Scale from thousands to millions of users with predictable unit economics

2. Brand Building

- Create a distinct, mass-appeal yet premium brand in a crowded market

- Lead large-scale brand campaigns, launches & moments (digital + ATL if needed)

- Ensure strong brand recall, trust & love among users and creators

3. Creator-Led & Community Marketing

- Leverage creators as growth channels, not just customers

- Build referral loops, ambassador programs & virality engines

- Turn creators into long-term brand advocates

4. Leadership & Scale

- Build, mentor & lead a high-calibre marketing org (performance, brand, content, CRM)

- Set up strong dashboards, reviews & growth rituals

- Partner closely with founders on growth strategy and market expansion

Strong Plus:

- Experience in marketplace / two-sided platforms

- Experience working in 01 or 110 phase of a startup

- Experience building iconic brand moments in India

- Strong product sense & data orientation

Why Join Us?

- Work on meaningful, high-impact features used by thousands of users.

- Opportunity to shape and evolve the entire product experience and design system.

- Collaborative, open, and growth-focused environment.

- Competitive compensation and learning opportunities.