Head of Marketing - Retail Tech / Omnichannel Platform

Location - Bangalore

Experience:

10+ years of relevant experience in marketing, growth, or brand leadership roles

Industry Preference:

Retail Tech / E-commerce / Quick Commerce / Consumer Internet / Omnichannel Retail

Compensation:

CTC: - 60-70 LPA (Fixed + Variable, commensurate with experience)

Role Overview:

- We are seeking a strategic and execution-focused Head of Marketing to lead end-to-end marketing, growth, and brand initiatives for a rapidly scaling retail-tech and omnichannel platform. The role will be responsible for driving customer acquisition, retention, and revenue growth while building a strong, differentiated brand presence across digital and offline channels.

- The ideal candidate will have strong experience in high-growth, tech-enabled consumer businesses and a proven track record of scaling brands in competitive markets.

Key Responsibilities:

- Lead and own the overall marketing strategy, including brand, performance, growth, CRM, and partnerships

- Drive customer acquisition, engagement, and retention through digital and offline channels

- Manage and optimise large-scale marketing budgets with strong ROI focus

- Build and scale high-performing in-house and agency teams

- Develop data-driven growth frameworks across paid, organic, and owned channels

- Oversee performance marketing, app installs, marketplace growth, and hyperlocal campaigns

- Strengthen brand positioning and communication across ATL, BTL, and digital platforms

- Collaborate with product, tech, operations, and business teams to support platform adoption and monetisation

- Track key metrics including CAC, LTV, ROAS, retention, and contribution margins

- Lead marketing for new market launches, category expansion, and partnerships

Key Requirements:

- 10+ years of experience in marketing, growth, or brand leadership roles

- Prior experience in high-growth startups, scale-ups, or digital-first consumer businesses preferred

- Strong exposure to performance marketing, growth analytics, and lifecycle marketing

- Experience managing annual marketing budgets of - 20 Cr+

- Proven ability to scale user base and revenue in competitive markets

- Hands-on leadership style with strong execution capability

- Excellent stakeholder management and communication skills

- Strong business acumen and data orientation

Preferred Background:

- Candidates from leading consumer-tech and commerce platforms ecosystems.

- Experience in retail tech, Q-commerce, hyperlocal delivery, or omnichannel models

- Exposure to mobile-first platforms and app-led growth strategies

Education:

Preferred MBA from a premier institute

Reporting Structure

Reports to: CEO / Founder

Why This Role:

- Opportunity to lead marketing for a fast-scaling retail-tech platform

- High visibility and strategic impact role

- Direct influence on growth, profitability, and brand equity

- Work closely with founding and leadership teams