Asatkalpa Reviews by Employees

Key Responsibilities: - Lead brand marketing, performance marketing, CRM, and loyalty initiatives across online and offline channels. - Build, scale, and optimize membership and loyalty programs to drive customer engagement, retention, and repeat purchase behavior. - Develop deep insights into Tier 25 customer behavior to inform product positioning, campaigns, and marketing strategies. - Take end-to-end ownership of marketing strategy, execution, and performance measurement. - Collaborate with cross-functional teams including product, sales, and operations to ensure alignment with business objectives. - Analyze market trends, competitor strategies, and campaign performance to identify growth opportunities. - Drive innovation and experimentation in marketing campaigns, channels, and customer engagement strategies. - Ensure consistent brand messaging across all touchpoints. Required Skills: - Expertise in brand building, performance marketing, CRM, and loyalty programs. - Experience in digital marketing, campaign analytics, and multi-channel marketing strategies. - Strong knowledge of Tier 25 consumer behavior and market dynamics. - Ability to leverage data and insights for campaign optimization and strategic decision-making Experience Required: - 7-12 years in Retail, FMCG, D2C, or Consumer Internet Education: - MBA/PGDM in Marketing, Business, or related field (preferred) - Additional certifications in digital marketing or CRM are a plus

Anywhere in India/Multiple Locations

Head - Marketing - Retail/FMCG/D2C/Consumer Internet 

Job Description for Head - Marketing - Retail/FMCG/D2C/Consumer Internet  in ASATKALPA PRIVATE LIMITED in  Anywhere in India/Multiple Locations for (7-12) years of experience. Apply Now!