We are looking for a Head of Marketing with one of our clients in the Ecommerce Fashion Retail. Responsibilities: Strategy: - Craft strategies for all Marketing teams, including Digital, Advertising, Communications and Creatives - Understand consumer needs and behaviors in the ecommerce fashion space and build product line strategies to generate demand and expand market share - Understand the economics of e-commerce and work on pricing and discounting strategies to boost sales - Understand competition and identify uncontested areas of expansion and factors of differentiation - Craft quarterly and annual hiring plans - Monitor competition (acquisitions, pricing changes and new products and features) Operational: - Performance Marketing - Manage Facebook, Google and other Ads platforms - Manage Network partners and agencies - Drive high performance output with a strong focus on ROI - Organic Marketing - Manage on and off page SEO - Manage content for the brand to drive quality traffic Brand Marketing: - Monitoring market trends and conducting consumer research. Plan, strategies and execute marketing designs and activities to establish and maintain brand presence in the market - Manage brand communication and presence on all Social channels - Manage strategic tie-ups and affiliates to drive quality traffic - Build an analytical foundation to measure ROI and direct spends accordingly Budget Management & Revenue Generation: - Prepare and manage monthly, quarterly and annual budgets for the Marketing department - Responsible for Total Sales Revenue and Profit Margins - Responsible for Marketing Spend, CAC and CPI metrics - Responsible for Retention, Loyalty and LTV metrics

Mumbai

Head - Marketing - Retail/eCommerce 

Job Description for Head - Marketing - Retail/eCommerce  in Bolt-Techservices in  Mumbai for (8-14) years of experience. Apply Now!