Head - Marketing - Retail

Head Marketing - Retail

Job Description :

Our Client is seeking a dynamic and commercially driven Head of Marketing to lead the overall marketing strategy for our retail business. The role will be responsible for driving brand growth, customer acquisition, customer retention, footfall generation, omnichannel marketing, and revenue growth across physical stores and digital channels.

The ideal candidate will combine strong brand-building capabilities with a deep understanding of retail marketing, consumer behavior, digital marketing, loyalty programs, and performance-driven campaigns.

Key Responsibilities :

Marketing Strategy & Brand Management :

- Develop and execute the overall marketing strategy aligned with business objectives.

- Drive brand positioning, visibility, and consumer engagement across all touchpoints.

- Build annual marketing calendars, campaign plans, and budget allocation strategies.

- Ensure consistent brand communication across stores, digital platforms, and customer interactions.

Retail & Footfall Growth :

- Develop local store marketing initiatives to increase customer traffic and conversions.

- Plan and execute seasonal campaigns, festive promotions, launches, and in-store activations.

- Partner with sales and operations teams to drive store-level revenue growth.

- Monitor store-wise performance and optimize marketing investments.

Customer Acquisition & Retention :

- Lead customer acquisition strategies across online and offline channels.

- Design and implement CRM, loyalty, and customer retention programs.

- Develop personalized customer engagement initiatives using consumer insights and data.

- Improve customer lifetime value and repeat purchase rates.

Digital & Performance Marketing :

- Lead digital marketing initiatives across search, social media, influencer marketing, affiliates, and marketplaces.

- Drive website and app traffic, lead generation, and conversion optimization.

- Monitor and optimize performance marketing campaigns to achieve ROI targets.

- Utilize analytics and customer insights to improve campaign effectiveness.

Omnichannel Marketing :

- Create seamless customer experiences across retail stores, e-commerce platforms, mobile applications, and social commerce channels.

- Develop integrated campaigns that drive both online and offline sales.

- Enhance omnichannel customer journeys and engagement.

Consumer Insights & Analytics :

- Analyze market trends, customer behavior, and competitor activities.

- Monitor campaign performance and marketing KPIs.

- Translate consumer insights into actionable business strategies.

- Present marketing performance reports and recommendations to leadership.

Partnerships & Media Management :

- Manage relationships with creative agencies, media partners, PR agencies, influencers, and vendors.

- Negotiate marketing partnerships and sponsorship opportunities.

- Drive earned media and public relations initiatives to strengthen brand visibility.

Team Leadership :

- Build and lead a high-performing marketing team.

- Foster a culture of innovation, accountability, and data-driven decision-making.

- Mentor and develop future marketing leaders within the organization.

Qualifications & Experience :

- MBA in Marketing, Business Administration, or related field preferred.

- Bachelor's degree in Marketing, Business, Commerce, or equivalent.

Experience :

- 12 - 18 years of marketing experience with at least 5 years in a leadership role.

- Strong experience in Retail, Consumer Goods, Fashion, Beauty, Lifestyle, Electronics, QSR, Jewellery, or Specialty Retail sectors.

- Proven track record of driving brand growth, customer acquisition, and revenue generation.

- Experience managing large marketing budgets and cross-functional teams.