Head - Marketing - Retail

Key Responsibilities

1. Marketing Strategy & Business Growth

- Develop and implement comprehensive marketing strategies to drive brand awareness, market share, and revenue growth

- Analyze market trends, consumer insights, and competitive landscape to identify growth opportunities

- Define clear brand positioning, target audiences, and value propositions

- Lead annual planning, budgeting, forecasting, and ROI tracking

- Drive innovative offline activations, product launches, and experiential marketing

2. Brand Management & Campaign Leadership

- Lead end-to-end execution of integrated marketing campaigns across digital and offline channels

- Ensure consistency in brand messaging across all touchpoints

- Drive innovation in campaigns to strengthen brand equity and loyalty

- Monitor performance and optimize campaigns using data-driven insights

3. Team Leadership

- Build, lead, and mentor a high-performing marketing team across brand, digital, content, PR, and social functions

- Establish clear KPIs and performance frameworks

- Foster a culture of collaboration, accountability, and innovation

4. PR, Influencer & Partnerships

- Lead public relations initiatives to enhance brand visibility and reputation

- Manage relationships with media, influencers, celebrity partners, and brand ambassadors

- Drive influencer marketing and celebrity collaborations

- Handle crisis communication when required

5. Digital & Growth Marketing

- Oversee performance marketing, social media, content, SEO/SEM, CRM, and e-commerce marketing

- Drive customer acquisition, engagement, and retention through digital channels

- Leverage analytics, automation, and emerging technologies to improve effectiveness

6. Strategic Partnerships

- Identify and develop partnerships with influencers, retail platforms, and strategic collaborators

- Lead co-marketing initiatives to enhance brand reach and engagement

- Explore new opportunities within the consumer and beauty ecosystem

7. Integrated Marketing Communications (IMC)

- Develop and execute unified IMC strategies across all channels

- Ensure strong alignment across advertising, digital, PR, retail, and customer experience

- Maintain consistency in brand storytelling

8. Budgeting & Analytics

- Manage large marketing budgets with a focus on ROI optimization

- Track key metrics including brand health, campaign performance, and engagement

- Present insights and strategic recommendations to senior leadership