Position: Head - Marketing

Location: Mumbai

Role Objective:

Chief - Marketing will lead the organization's overall marketing, branding, and communications strategy, directly contributing to market leadership, revenue growth, and global visibility. This role will be instrumental in building a strong brand presence across India and international markets while driving demand generation across multiple business verticals.

Key Responsibilities:

Marketing Strategy & Brand Positioning

- Define and execute organization-wide marketing strategies to drive order book growth and market share expansion

- Establish the company as a preferred partner for utilities, EPC players, and industrial customers

- Lead marketing initiatives across multiple business verticals including renewable energy solutions, EPC, energy storage, and emerging technologies.

Sales Enablement & Demand Generation

- Align marketing initiatives with business and sales objectives to drive lead generation and customer acquisition

- Develop and execute market entry strategies for new geographies

- Strengthen presence in export and international markets

Corporate Communications & Market Insights

- Lead corporate communications, PR, media relations, and industry engagement initiatives

- Drive participation in key industry forums, exhibitions, and thought leadership platforms

- Oversee market research, competitor benchmarking, and customer insights to support strategic decisions

Leadership & Stakeholder Management

- Build and lead a high-performing marketing team

- Collaborate closely with business leaders and sales teams to ensure alignment

- Track and present marketing impact on business outcomes to senior leadership

Ideal Candidate Profile:

- Bachelor's degree in Engineering / Business / Marketing; MBA preferred from tier 1 institutes.

- 20+ years of experience in B2B marketing, preferably in renewable energy, infrastructure, or industrial sectors

- Proven track record in brand building, demand generation, and business growth

- Experience working in domestic and international markets (USA exposure preferred)

- Strong expertise in B2B marketing, corporate communications, and channel strategy

- Demonstrated success in supporting large-scale sales growth and market expansion

- Strong leadership, strategic thinking, and stakeholder management skills

Key Personal Attributes:

- Strategic and forward-thinking mindset

- High level of integrity and professionalism

- Ability to thrive in a dynamic, fast-paced environment

- Strong execution focus with the ability to manage multiple priorities

Key Performance Indicators (KPIs)

- Growth in qualified leads and conversion rates

- Increase in market share across key segments and geographies

- Enhancement of brand visibility and positioning

- Measurable marketing ROI and contribution to revenue growth