Head - Marketing - Real Estate

Key Responsibilities :

1. Public Relations (PR) & Corporate Communication - Real Estate

Focus :

- Develop and implement PR strategies to enhance brand credibility and visibility in the real estate sector.

- Build and maintain relationships with media houses, industry influencers, and PR agencies.

- Manage project launches and corporate announcements.

- Handle crisis communication and reputation management related to projects, customers, or brand issues.

2. Social Media Strategy & Brand Engagement :

- Lead social media strategy across platforms like LinkedIn, Instagram, Facebook, YouTube, and X (Twitter).

- Oversee content planning related to real estate projects, site progress, possession updates, customer testimonials, and brand campaigns.

- Ensure consistency in brand tone, messaging, and visuals across all platforms.

- Monitor engagement, performance analytics, and optimize strategies to increase reach and leads.

- Stay updated on real estate trends, competitor activities, and social media innovations.

3. Digital Marketing & Performance Marketing :

- Drive digital marketing initiatives including SEO, SEM, performance marketing, and website optimization.

- Work closely with digital agencies to improve campaign performance, lead quality, and conversion rates.

- Track analytics and prepare performance reports for management on lead generation, cost per lead, and ROI.

4. Graphic Designing & Creative Leadership :

- Lead the graphic design team to create high-quality creatives for real estate projects.

- Ensure creatives align with brand guidelines and project positioning (luxury, premium, affordable, etc.).

- Oversee designs for brochures, hoardings, social media posts, digital ads, project presentations, and site branding.

- Collaborate with marketing and sales teams to visually represent project USPs effectively.

- Maintain strong visual aesthetics that reflect the brand's identity and positioning.

5. Collaboration & Team Leadership :

- Manage and mentor the PR, social media, Digital, and Graphic Design teams.

- Work closely with Sales teams to align campaigns with business objectives.

- Coordinate with external agencies, media partners, and vendors.

- Foster innovation, creativity, and efficiency within the team.