Head - Marketing - Plot Developement Firm

Role Overview:

We are looking for an experienced and result-driven Marketing Head to lead end-to-end marketing functions including digital marketing, telecalling operations, branding, and creative strategy. The ideal candidate will drive lead generation, enhance brand visibility, and support business growth through strategic marketing initiatives.

Key Responsibilities:

Digital Marketing:

- Develop and execute digital marketing strategies across channels (Google, Meta, etc.)

- Drive performance marketing campaigns focusing on lead generation and ROI

- Oversee SEO, SEM, social media, and content marketing initiatives

Telecalling / Inside Sales:

- Manage and monitor telecalling teams for lead conversion and follow-ups

- Ensure alignment between marketing and inside sales for business outcomes

- Track and improve conversion ratios and calling efficiency

Branding & Creative:

- Lead branding initiatives to strengthen market presence

- Oversee creative development including ads, campaigns, and promotional materials

- Ensure consistency in brand communication across platforms

Analytics & Strategy:

- Analyze campaign performance and optimize marketing spend

- Monitor KPIs such as CPL, ROI, conversions, and engagement

- Plan budgets and allocate resources effectively

Leadership & Stakeholder Management:

- Lead and mentor marketing, telecalling, and creative teams

- Collaborate with sales and leadership teams for business growth

- Manage external agencies and vendors

Skills & Qualifications:

Digital Marketing:

- Digital Marketing Strategy

- Performance Marketing

- SEO & SEM

- Social Media Marketing

- Content Marketing

Telecalling / Inside Sales:

- Telecalling Team Management

- Lead Generation

- CRM Management

- Conversion Strategy

Branding & Creative:

- Branding

- Creative Strategy

- Campaign Management

- Content Development

Analytics & Planning:

- Marketing Analytics

- ROI Tracking

- Budget Planning

Leadership:

- Team Handling

- Stakeholder Management

- Vendor Management

Educational Qualification: MBA in Marketing or related field