Head - Marketing - Pharma

Job Description:

- Pharma or Science graduate with an MBA and 18 - 20+ years of progressive experience in marketing pharma or wellness products.

- Sales management exposure during the career journey will be a strong advantage.

- Deep familiarity and strong networks across the external ecosystem, including Ayurvedic and Allopathic doctors, hospitals or institutes, regulatory bodies, medical associations, and trade organizations.

- Proven track record of launching, scaling, and sustaining high-impact brands, with demonstrated ability to build long-term brand equity.

- Strong capability to manage a large brand portfolio, including market segmentation, consumer insight-led positioning, and development of differentiated go-to-market strategies.

- Expertise in developing targeted media and communication strategies, with hands-on experience managing external partners such as advertising, creative, PR, and media agencies.

- Strong understanding of consumer behavior, research, and insights to shape strategy; known for innovation in communication and campaign planning.

- Experience in designing and executing trade marketing and consumer activation programs to drive uptake and loyalty.

- Preference for candidates who have handled large business volumes and complex marketing portfolios across categories or brands.

- Strong experience in new product planning, new product development (NPD), and end-to-end new product launches.

- Demonstrated people leadership capability and strong collaboration skills to work effectively with cross-functional and external stakeholders.

- Solid understanding of the digital and e-commerce ecosystem, including digital marketing levers and online channel growth strategies.