Position - Head Marketing

Leading Indian Pharmaceutical Company

Location - Mumbai

Mandatory Experience - The candidate should be working with a Pharmaceutical company as AGM /DGM/ Head Marketing

Key Responsibilities :

- Develop and execute the overall marketing strategy in alignment with business objectives.

- Lead brand planning, portfolio management, and lifecycle strategies to maximize market share, revenue growth, and profitability.

- Drive annual marketing plans, product positioning, promotional campaigns, and customer engagement initiatives.

- Identify emerging market opportunities, therapy trends, unmet patient needs, and competitive threats within the Gastroenterology segment.

- Lead new product planning, launch readiness, and commercialization strategies for pipeline products.

- Analyze prescription trends, market intelligence, competitor activities, and customer insights to formulate effective business strategies.

- Partner closely with Sales, Medical Affairs, Regulatory Affairs, Training, Market Research, and Commercial Excellence teams to ensure successful execution of marketing initiatives.

- Develop scientific and promotional communication strategies targeted at Gastroenterologists, Physicians, and other key healthcare professionals.

- Engage with Key Opinion Leaders (KOLs), medical experts, and external stakeholders to strengthen brand advocacy and scientific leadership.

- Manage marketing budgets effectively and ensure optimal return on investment for all promotional activities.

- Drive digital marketing initiatives, omnichannel engagement strategies, and innovative customer outreach programs.

- Monitor brand performance through key business metrics and implement corrective actions to achieve growth objectives.

- Build and mentor a high-performing marketing team while fostering a culture of innovation, accountability, and execution excellence.

- Support business development initiatives, portfolio evaluations, and licensing opportunities within the Gastroenterology segment.

Key Requirements :

- Bachelor's degree in Pharmacy, Life Sciences, Medicine, or related discipline.

- MBA (Marketing/Pharmaceutical Management) preferred.

- Proven experience in leading brands, portfolios, and marketing teams within the pharmaceutical industry.

- Strong understanding of product lifecycle management, brand strategy, market access, physician engagement, and commercial planning.

- Demonstrated success in launching products and driving business growth in competitive therapy areas.

- Excellent leadership, communication, analytical, and stakeholder management skills.

Key Competencies :

- Brand Strategy & Management

- Portfolio Management

- New Product Planning & Launches

- Market Intelligence & Competitive Analysis

- Customer & KOL Engagement

- Commercial Excellence

- Business Planning & Forecasting

- Digital & Omnichannel Marketing

- Team Leadership & People Development

- Cross-Functional Collaboration

- Strategic Thinking

- Financial & Budget Management