About the Role:

We are seeking an experienced Head of Marketing to lead the Go-to-Market (GTM) strategy for our Payment Gateway business. This role will be responsible for building market leadership, driving merchant acquisition, accelerating revenue growth, strengthening brand positioning, and creating scalable demand generation programs.

The ideal candidate has deep experience in FinTech, Digital Payments, Payment Gateways, Banking, or SaaS, with a proven track record of launching products, scaling B2B marketing, and partnering closely with Sales, Product, and Customer Success teams.

Key Responsibilities:

Go-to-Market (GTM) Strategy:

- Define and execute the end-to-end GTM strategy for payment gateway and merchant payment solutions.

- Lead product launches, market expansion, and pricing and positioning strategies.

- Develop customer segmentation, buyer personas, and competitive positioning.

- Identify new market opportunities, industry verticals, and strategic partnerships.

Demand Generation & Merchant Acquisition:

- Build scalable demand generation programs targeting SMB, Mid-Market, Enterprise, and Platform businesses.

- Drive merchant acquisition through digital marketing, partnerships, events, referral programs, and channel marketing.

- Develop account-based marketing (ABM) campaigns for enterprise accounts.

- Optimize lead generation and pipeline contribution.

Product Marketing:

- Define product messaging, value propositions, and competitive differentiation.

- Launch new payment products and features, including payment gateway, payment links, subscriptions, recurring billing, checkout solutions, and APIs.

- Create sales enablement materials including pitch decks, battle cards, case studies, and product collateral.

- Partner with Product Management to ensure strong product-market fit.

Brand & Communications:

- Build a strong market presence through integrated brand campaigns.

- Lead content marketing, PR, analyst relations, media engagement, and thought leadership initiatives.

- Represent the company at industry conferences, fintech events, webinars, and customer forums.

- Strengthen employer branding in collaboration with HR.

Digital & Performance Marketing:

- Own digital acquisition across Google, LinkedIn, Meta, YouTube, affiliates, and strategic partnerships.

- Optimize campaign performance using data-driven experimentation.

- Improve website conversion, SEO, SEM, and marketing automation.

- Maximize marketing ROI and campaign effectiveness.

Customer Lifecycle Marketing:

- Design onboarding, activation, engagement, retention, and merchant expansion programs.

- Improve product adoption and reduce merchant churn.

- Partner with Customer Success to increase retention and upsell opportunities.

- Develop loyalty and referral initiatives.

Market Intelligence:

- Monitor payment industry trends, emerging technologies, and regulatory changes.

- Conduct competitive benchmarking against leading payment providers.

- Analyze merchant insights and customer feedback to refine GTM strategies.

- Recommend product and pricing improvements based on market research.

Marketing Analytics:

- Establish dashboards tracking marketing performance and revenue contribution.

- Measure campaign effectiveness using funnel metrics and attribution models.

- Forecast pipeline, customer acquisition costs, and marketing ROI.

- Use AI-driven analytics to improve targeting and personalization.

Leadership:

- Build and lead a high-performing marketing organization across Product Marketing, Demand Generation, Brand, Digital Marketing, Content, Events, and Marketing Operations.

- Develop annual marketing plans, budgets, and resource allocation.

- Mentor team members and foster a culture of innovation and accountability.

- Partner with executive leadership to align marketing with business objectives.

Required Qualifications:

- Bachelor's degree in Marketing, Business Administration, Engineering, or a related field.

- MBA preferred.

- 12-18 years of experience in B2B Marketing, Product Marketing, Growth Marketing, or GTM leadership.

- At least 5 years leading marketing teams within FinTech, Payment Gateway, Banking, SaaS, or Digital Payments.

- Proven success in launching and scaling payment or financial technology products.