Head - Marketing - Online & Offline - EdTech

Description:

About the Company

Our client is a fast-growing B2C EdTech organization with a strong presence across digital platforms and offline centers. The company is focused on scaling high-quality education offerings through a performance-driven, brand-led growth approach.

Role Overview

The Head of Marketing will own the end-to-end marketing charter across online and offline channels, driving customer acquisition, brand building, and revenue growth. This is a leadership role requiring a strong blend of performance marketing, brand strategy, and on-ground activation experience in a startup environment.

Key Responsibilities

Strategy & Leadership

- Define and execute the overall marketing strategy aligned with business and growth objectives

- Build, mentor, and scale a high-performing marketing team across digital and offline functions

- Work closely with founders, sales, admissions, and product teams to drive business outcomes

Digital / Online Marketing

- Own performance marketing across paid channels (Google, Meta, YouTube, affiliates, etc.)

- Drive lead generation, conversion optimization, and CAC efficiency

- Oversee SEO, content, CRM, marketing automation, and lifecycle marketing

- Track KPIs, dashboards, funnels, and ROI across digital campaigns

Offline / On-Ground Marketing

- Lead offline marketing initiatives including center launches, events, partnerships, activations, and print

- Drive local market penetration and footfall generation for offline centers

- Manage agencies, vendors, and regional marketing partners

Brand & Growth

- Strengthen brand positioning and consistency across online and offline touchpoints

- Plan and execute brand campaigns, PR initiatives, and strategic partnerships

- Balance brand building with performance-led growth

Budget & Analytics

- Own and optimize the marketing budget

- Analyze campaign performance and take data-driven decisions to improve ROI

Key Requirements

- 815 years of overall marketing experience in B2C startups

- Mandatory exposure to both online and offline marketing

- Prior experience in EdTech, Consumer Internet, Retail, or Services-led B2C businesses

- Strong hands-on experience with performance marketing and growth metrics

- Experience managing large budgets and multi-channel campaigns

- Proven leadership experience managing and scaling teams

- Strong analytical, stakeholder management, and execution skills

What Were Looking For

- Startup mindset with high ownership and execution bias

- Ability to scale marketing from growth to maturity stage

- Someone who can balance data, creativity, and on-ground execution