THE OPPORTUNITY:

We are hiring for one of the world's leading providers of networking products and smart home technology, trusted by millions of users across 170+ countries. As Head of Marketing, you will own the end-to-end marketing charter from crafting long-term brand strategy to executing high-impact campaigns that directly influence business growth. You will lead a talented team, partner closely with sales and product stakeholders.

We are looking for someone who combines strategic thinking with a hands-on approach, someone who is equally comfortable presenting a brand vision to the leadership team and rolling up their sleeves to make things happen on the ground.

WHAT YOU WILL DO:

1. Brand Strategy & Positioning:

- Own and evolve the brand its identity, voice, messaging, and market positioning across all channels and touchpoints.

- Develop a clear, differentiated brand narrative that resonates with consumers, SMB customers, and channel partners.

- Ensure brand consistency across digital, print, out-of-home, and in-store communications.

2. Marketing Planning & Strategy:

- Lead the development of annual and quarterly marketing plans aligned with the companys business objectives and growth targets.

- Translate business goals into concrete marketing programmes with clear timelines, ownership, and measurable outcomes.

- Stay ahead of market trends, competitive moves, and consumer insights to continuously refine strategy.

3. Integrated Campaigns & Demand Generation:

- Design and execute integrated multi-channel marketing campaigns spanning digital, social, email, search, and traditional media.

- Drive consumer and trade demand through targeted acquisition campaigns, product launches, and seasonal promotions.

- Work closely with the sales team to align marketing programmes with channel priorities, partner incentives, and revenue goals.

4. Events, Exhibitions & Trade Activations:

- Own the calendar of industry events, trade exhibitions, product launches, and roadshows from planning and logistics to on-ground execution.

- Build organizations presence at key networking and technology forums in India to strengthen brand credibility and partner relationships.

- Drive innovative experiential marketing activations that create lasting impressions with customers and stakeholders.

5. Digital Marketing & Content:

- Oversee the digital marketing function including SEO, SEM, paid social, performance marketing, and website strategy.

- Guide the content team in creating compelling, platform-appropriate content that educates, engages, and converts.

- Leverage data and analytics to optimize campaign performance and improve digital reach and engagement.

6. ROI Measurement & Reporting:

- Establish a robust framework to track, measure, and report on the effectiveness of all marketing investments.

- Present marketing performance dashboards and insights to the leadership team on a regular basis.

- Champion a culture of data-driven decision-making within the marketing team.

7. Budget Management:

- Own and manage the marketing budget end-to-end, ensuring optimal allocation across channels and activities.

- Continuously evaluate spend efficiency and reallocate resources to maximize return on investment.

8. Team Leadership & Collaboration:

- Build, mentor, and inspire a high-performing marketing team across brand, digital, content, and events functions.

- Foster a collaborative, creative, and accountable team culture where ideas are encouraged and results are celebrated.

- Work as a strategic partner to sales, product, and business development teams to ensure marketing efforts amplify commercial outcomes.

- Manage relationships with creative agencies, media partners, PR firms, and event management vendors.

WHAT WE ARE LOOKING FOR:

1. Experience:

- 15 to 20 years of progressive marketing experience, with at least 8 to 10 years in a leadership role.

- Mandatory: Prior working experience in the Networking industry is essential. Candidates without a networking industry background will not be considered for this role.

- Strong familiarity with networking products, technologies, and the competitive landscape spanning consumer, SMB, and enterprise segments within the Indian market.

- Hands-on experience managing large-scale events, exhibitions, and trade marketing activations in the networking or technology space.

- Demonstrated success in building brands and driving demand in a technology-driven, channel-led business environment.

2. Skills & Competencies:

- Strong strategic mindset with the ability to translate vision into executable plans.

- Deep understanding of both digital and traditional marketing channels.

- Confident communicator and storyteller comfortable engaging with C-suite stakeholders, channel partners, and large audiences.

- Analytical approach to decision-making, with comfort in working with data, metrics, and marketing technology platforms.

- Proficiency in tools such as Google Analytics, CRM platforms, and marketing automation solutions.

- Collaborative leadership style with the ability to build, motivate, and develop teams.

3. Education:

- MBA or postgraduate degree in Marketing, Business Administration, or a related field from a reputed institution.