Head - Marketing - Luxury Ethnic Couture

Role Overview:

The Marketing Head will drive brand positioning, customer acquisition, and market growth for our luxury men's ethnic couture. This role encompasses brand strategy, digital marketing, campaigns, and market expansion initiatives.

Key Responsibilities:

1. Brand Strategy & Positioning:

- Develop comprehensive brand strategy aligned with luxury positioning.

- Define brand voice, messaging, and positioning guidelines.

- Manage brand identity across all touchpoints and markets.

- Monitor brand perception and competitive positioning.

2. Marketing Campaign & Execution:

- Conceptualize and execute integrated marketing campaigns.

- Lead digital marketing initiatives (social media, content, email, SEO/SEM).

- Manage offline marketing (events, PR, collaborations, print).

- Oversee campaign performance tracking and optimization.

3. Customer Acquisition & Retention:

- Develop customer acquisition and retention strategies.

- Manage customer relationship programs and loyalty initiatives.

- Analyze customer data and segment for targeted marketing.

- Drive customer lifetime value and repeat purchase behavior.

4. Market Research & Analysis:

- Conduct market research and competitive analysis.

- Identify market opportunities and emerging trends.

- Analyze consumer behavior and preferences.

- Provide insights for product development and expansion.

5. Team & Budget Management:

- Build and lead high-performing marketing team.

- Manage marketing budget and ensure ROI optimization.

- Oversee agency relationships and external partnerships.

Required Qualifications:

- Bachelor's degree/PG in Marketing, Business Administration, or related field.

- 8-10 years of marketing experience, with minimum 3+ years in leadership role.

- Proven experience in luxury or premium brand marketing.

- Strong expertise in digital marketing and data analytics.

- Demonstrated success in campaign development and execution.

- Strong understanding of Indian consumer behavior and market dynamics.

Desired Skills & Competencies:

- Experience with marketing automation platforms.

- Knowledge of influencer marketing and collaborations.

- Experience with event management and experiential marketing.

- Proficiency in marketing analytics and BI tools.

- Strong creative sensibility and design appreciation.