Description:

About the Role:

We are seeking a dynamic and visionary Head of Marketing to lead our global marketing strategy and execution. This individual will play a pivotal role in driving brand positioning, corporate communications, PR, demand generation, events, and agency management to support the companys growth goals.

The ideal candidate is a seasoned marketing leader with a strong background in IT services or technology, skilled in building integrated marketing campaigns, scaling demand generation programs, leading corporate events, and managing stakeholder communications at the corporate level.

Key Responsibilities:

Strategic Leadership:

- Define and execute the overall marketing strategy aligned with business objectives.

- Lead a team of marketing professionals across brand, digital, PR, demand generation, and events.

- Act as the companys brand steward, ensuring consistent messaging and positioning across channels.

Corporate Communications & PR:

- Build and maintain the companys corporate narrative to strengthen brand credibility and thought leadership.

- Oversee public relations, media engagement, and crisis communications.

- Partner with executive leadership on internal communications strategies to foster employee alignment.

Demand Generation & Growth Marketing:

- Design and execute multi-channel demand generation programs to drive pipeline growth.

- Collaborate with sales to align marketing campaigns with revenue goals.

- Implement account-based marketing (ABM) strategies for enterprise clients.

Events & Experiences:

- Conceptualize, plan, and execute high-impact corporate events, trade shows, conferences, and webinars.

- Drive event strategy as a key demand generation and brand-building channel.

- Manage end-to-end event operations including vendor coordination, budgets, and post-event ROI analysis.

Agency & Partner Management:

- Manage external agencies for creative, PR, digital, events, and media buying.

- Negotiate contracts and ensure high ROI from agency partnerships.

- Build strong vendor relationships to extend the companys marketing capabilities.

Analytics & Performance:

- Establish KPIs and dashboards to track marketing and event effectiveness.

- Use data-driven insights to optimize campaigns, events, and marketing spend.

- Report performance and outcomes to the executive leadership team.

Qualifications & Experience:

- 12+ years of progressive marketing leadership experience in IT services, consulting, or technology companies.

- Proven expertise in corporate communications, PR, and media relations.

- Strong track record of driving demand generation, events, and revenue-focused marketing programs.

- Hands-on experience in planning and executing large-scale corporate events and industry conferences.

- Experience in managing agencies, budgets, and cross-functional stakeholders.

- Excellent leadership, communication, and storytelling skills.

- Master's degree in Marketing, Communications, or related field (MBA preferred).