Head - Marketing - Insurance Vertical

Role Summary:

We are seeking a young, dynamic, and result-oriented Marketing Head - Insurance Vertical to lead strategic marketing initiatives with a strong focus on Tier 2 & Tier 3 cities. The role demands innovative campaign planning, deep local market insights, and a blend of offline and digital expertise. This is a critical position as transitions to a hybrid and online-first model in the run-up to its IPO next year.

Key Responsibilities:

Strategic Planning & Execution:

- Develop and implement marketing strategies for the Insurance vertical, specifically targeted at Tier 2 & Tier 3 cities.

- Lead branding, ATL & BTL marketing, and create impactful offline & online campaigns.

- Manage lead generation, webinars, social media outreach, and local presence initiatives.

- Ensure marketing campaigns leverage AI tools and automated campaign platforms.

Market Development:

- Conduct regular travel to target cities to understand local market dynamics, cultural nuances, and customer behavior.

- Build strategies that resonate with the unique needs of these regions.

Team Leadership:

- Manage and mentor a team of 3-5 marketing professionals.

- Foster creativity, performance orientation, and accountability within the team.

Stakeholder Collaboration:

- Work closely with the CEO, sales, and product teams to ensure marketing activities align with business objectives.

- Drive measurable growth in customer acquisition, engagement, and retention.

Role Requirements & Expectations:

- 7-10 years of marketing experience, preferably with exposure to Insurance and BFSI sector; proven success in Tier 2 & Tier 3 city marketing is essential.

- Willingness to work 10 hours a day in a fast-paced, strategic role.

- Experience with automated campaigns, digital marketing tools, and AI-led outreach.

- Creative thinker with a flair for innovative storytelling and brand positioning.

- Open to candidates from outside BFSI, provided they have proven campaign success.

- Technological awareness for designing campaigns suited to evolving consumer behavior in smaller cities.

- Strong preference for candidates from top-tier institutes; however, demonstrated campaign success can outweigh academic pedigree.

- Must be willing to travel frequently.