Head - Marketing - IIM/ISB/FMS/MDI

Job Description:

- Defining AOP strategy, brand positioning & customer personas (anchor brands, DBs, retailers) for the first time since existence.

- Elevate PR & Corp communication strategy to establish company & its founders as pioneer & thought leader in the industry.

- Developing customer engagement & retention plans to enhance NPS (launch of first of its kind customer community platform).

- Drive employer branding on public platforms, growing employees sense of pride in association through engagement & EPS.

- Developing team structure for long-term brand/ business delivery goals including partner agency identification.

- Developing marketing & communication strategy across channels to launch new to market products.