RESPONSIBILITIES - - Create integrated marketing campaigns based on market segments to gain new customers and build repeat business - Supervise the execution, monitoring and measurement of marketing campaigns and their success - Ensure campaign implementation follows organizational guidelines - Compile regular reports of campaign performance and results - Improve new campaigns using data and feedback from existing and previous projects - Plan and execute all digital marketing, including Web, Digital, Social media and display advertising campaigns. - Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs). - Identify trends and insights, and optimize spend and performance based on the insights. - Brainstorm new and creative growth strategies. - Design, build and maintain our social media presence. - Plan, execute, and measure experiments and conversion tests. - Collaborate with internal teams to create landing pages and optimize user experience. - Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points. - Instrument conversion points and optimize user funnels. - Collaborate with agencies and other vendor partners. Requirements and skills - Proven working experience in digital campaign marketing - Demonstrable experience leading and managing Web, Digital, Social media and display advertising campaigns. - Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate - Experience in optimizing landing pages and user funnels - Experience with A/B and multivariate experiments - Solid knowledge of website analytics tools - Working knowledge of ad serving tools - Experience in setting up and optimizing Google Adwords campaigns - Strong analytical skills and data-driven thinking

Gurgaon/Gurugram

Head - Marketing - IIM/FMS/MDI/XLRI 

Job Description for Head - Marketing - IIM/FMS/MDI/XLRI  in Talentiser Pvt Ltd. in  Gurgaon/Gurugram for (5-11) years of experience. Apply Now!