Role Overview:

The Head of Marketing will lead the company's overall marketing strategy, brand development, customer engagement, digital marketing, and promotional initiatives across all restaurant brands. The role requires a dynamic leader with strong experience in the hospitality or restaurant industry who can drive brand awareness, increase footfall, enhance customer loyalty, and maximize revenue.

Key Responsibilities:

- Develop and execute comprehensive marketing strategies aligned with business objectives.

- Build and strengthen the brand identity of all restaurant concepts under the company.

- Lead digital marketing initiatives across social media, SEO, SEM, influencer marketing, email marketing, and online advertising.

- Plan and execute seasonal campaigns, festive promotions, new restaurant launches, and menu launches.

- Drive customer acquisition, retention, and loyalty programs.

- Manage online reputation and customer engagement across digital platforms.

- Analyze sales trends, customer insights, and marketing performance to improve ROI.

- Develop annual marketing budgets and ensure effective utilization.

- Coordinate with Operations, Culinary, HR, and Finance teams to support business goals.

- Manage media relations, PR activities, and brand partnerships.

- Identify new market opportunities, strategic alliances, and corporate tie-ups.

- Lead and mentor the marketing team while fostering innovation and creativity.

- Oversee creative agencies, digital partners, designers, photographers, and production vendors.

- Ensure consistency in brand communication across all customer touchpoints.

Qualifications:

- MBA in Marketing, Business Administration, or a related field (preferred).

- Bachelor's degree in Marketing, Hospitality Management, or Business Administration.

- Professional certifications in Digital Marketing are an added advantage.

Experience:

- 10-15 years of marketing experience, with at least 5 years in a leadership role.

- Experience in the restaurant, hospitality, QSR, or food & beverage industry is highly preferred.

- Proven success in managing multi-brand marketing strategies.

Required Skills:

- Strategic Marketing & Brand Management

- Digital Marketing & Performance Marketing

- Social Media Strategy

- CRM & Customer Loyalty Programs

- Market Research & Consumer Insights

- Budget Planning & ROI Analysis

- Public Relations & Corporate Communications

- Leadership & Team Management

- Event & Campaign Management

- Vendor & Agency Management

- Strong negotiation and presentation skills

- Excellent communication and interpersonal skills

Key Performance Indicators (KPIs):

- Increase in restaurant footfall and sales revenue.

- Growth in digital engagement and social media reach.

- Improvement in customer retention and loyalty.

- Successful execution of marketing campaigns within budget.

- Increase in brand awareness and market share.

- Return on Marketing Investment (ROMI).

- Online ratings and customer satisfaction scores.