Hiring: Marketing Head - Homeware / Furniture

Location: Mumbai

Experience: 10+ Years

Job Description:

We are looking for a dynamic and commercially driven Marketing Head from the Homeware or Furniture industry with strong expertise in leading 360-degree marketing strategies, brand building, and consumer engagement initiatives.

The ideal candidate should possess strong experience in driving integrated marketing campaigns across digital, offline, retail, social media, and performance marketing channels while building strong brand visibility and customer engagement for premium consumer products.

This is a leadership role requiring strong strategic thinking, creativity, execution capabilities, and the ability to collaborate closely with business, retail, and leadership teams to drive business growth and market expansion.

Key Responsibilities:

- Lead and drive end-to-end 360-degree marketing initiatives across digital, offline, retail, social media, and performance marketing channels.

- Develop and execute strategic marketing plans focused on brand positioning, visibility, customer acquisition, and business growth.

- Drive integrated marketing campaigns, product launches, promotional initiatives, and customer engagement programs.

- Manage brand communication, storytelling, and market positioning across consumer touchpoints.

- Lead digital marketing initiatives including performance marketing, social media campaigns, lead generation, and customer retention strategies.

- Collaborate closely with Sales, Retail, Product, and Leadership teams to align marketing initiatives with business objectives.

- Analyze market trends, customer insights, consumer behavior, and competitor activities to identify growth opportunities and strengthen market positioning.

- Drive customer experience and engagement initiatives across online and offline channels.

- Manage agency relationships, media planning, marketing budgets, campaign execution, and ROI tracking.

- Build and strengthen brand presence across retail networks, digital platforms, and consumer ecosystems.

- Lead and mentor marketing teams while driving innovation, creativity, and execution excellence.

Desired Candidate Profile:

- 10+ years of experience in Marketing within Homeware, Furniture, Interior, Lifestyle, or related consumer industries.

- Strong expertise in 360-degree marketing campaigns and integrated brand communication strategies.

- Hands-on experience in Digital Marketing, Offline Marketing, Social Media, and Performance Marketing.

- Strong understanding of consumer marketing, customer engagement, and brand-building strategies.

- Excellent leadership, stakeholder management, and communication capabilities.

- Strong analytical mindset with ability to drive ROI-focused marketing initiatives.

- Experience working in fast-paced and consumer-focused business environments preferred.

- Creative, execution-oriented, and commercially driven professional with strong market understanding.

Why Join?

- Opportunity to lead marketing for a growing Homeware and Furniture brand.

- High-visibility leadership role with strong business impact and ownership.

- Dynamic and growth-oriented environment focused on branding, innovation, and consumer experience