Head - Marketing - Healthcare/Hospitals

Strategic Planning & Leadership

- Develop and implement integrated marketing plans aligned with the organizations overarching strategic objectives.

- Provide visionary leadership to the marketing team, ensuring high performance, motivation, and professional development.

Campaign Development & Execution

- Design and execute targeted campaigns to drive awareness, client acquisition (patients/students), and engagement across digital, print, PR, events, and community outreach channels.

- Ensure consistency in brand messaging and positioning across all platforms.

Digital Marketing & Content Strategy

- Oversee digital marketing initiatives including SEO, SEM, social media, website management, and email marketing.

- Lead the creation of engaging and informative content tailored to target audiences in both the healthcare and education sectors.

Market Research & Data Analysis

- Conduct in-depth market research to identify trends, customer needs, and competitive dynamics.

- Analyse campaign performance metrics such as ROI, conversion rates, and enrolment/patient acquisition data to inform future strategies.

Public Relations & Community Engagement

- Manage media relations and public communications to maintain a positive brand image.

- Build relationships with local organizations, educational institutions, healthcare providers, and community groups.