Head - Marketing - Healthcare/Diagnostics

Role Overview:

We are seeking a seasoned and visionary Head of Marketing to lead our brand transformation and growth initiatives from our corporate headquarters in Jaipur. In this pivotal leadership role, you will orchestrate the end-to-end marketing ecosystem, bridging the gap between clinical excellence and consumer engagement. You will work closely with the executive leadership team, product heads, and external agency partners to define our market positioning and drive aggressive growth. Your efforts will directly influence our brand equity, patient acquisition metrics, and long-term business sustainability, ensuring we remain the preferred choice in the competitive healthcare landscape.

Key Responsibilities:

- Formulate and execute comprehensive marketing strategies that align with business objectives to capture market share and enhance brand visibility.

- Oversee the entire digital marketing funnel, optimizing performance across SEO, SEM, and social channels to drive high-quality lead generation and conversion.

- Manage and allocate the annual marketing budget with precision, ensuring high ROI across all campaigns and brand-building activities.

- Lead and mentor a high-performing team, fostering a culture of continuous learning and leadership development to meet evolving business demands.

- Direct public relations and corporate communication initiatives to build a credible and empathetic brand narrative within the healthcare sector.

- Analyze consumer behavior and market trends to refine our consumer marketing approach, ensuring our services resonate with the needs of our diverse patient base.

Required Skillset:

- Demonstrated expertise in crafting and scaling marketing strategies for large-scale organizations, with a proven track record of managing budgets exceeding multi-crore levels.

- Exceptional ability to translate complex healthcare service offerings into compelling consumer-facing narratives that drive trust and engagement.

- Strong interpersonal skills with the ability to influence cross-functional stakeholders and lead diverse teams through periods of organizational change.

- Advanced proficiency in digital marketing analytics and growth hacking techniques, backed by a data-driven mindset to support strategic decision-making.

Other Requirements:

- Ability to thrive in an on-site work environment in Jaipur, maintaining high levels of collaboration and operational oversight across all departments.

- 10 - 18 years of progressive experience in marketing leadership roles, specifically within the Hospitals or Diagnostics services industry.

- Need experience in B2C / Consumer Marketing