Head - Marketing - Healthcare

Head Marketing - India (Thane)

Role Purpose:

Lead marketing strategy and execution to drive market share, sales growth, and brand leadership in India. Partner closely with the Country Head and cross-functional teams.

Key Responsibilities:

- Develop and execute marketing strategy, plans, and budgets for growth and profitability

- Lead product positioning, branding, pricing, and launches

- Drive digital marketing and e-commerce expansion

- Support sales through strong trade marketing and key account programs

- Build customer engagement, loyalty, and CRM initiatives

- Identify new business opportunities and expand market share

- Manage agencies and ensure effective campaign execution (ATL/BTL/digital)

- Ensure compliance with regulatory (LMR) requirements

- Lead and develop the marketing team

Retail & Trade Focus:

- Strengthen partnerships with retail, wholesale, and modern trade

- Drive in-store visibility, promotions, and merchandising

- Track and improve campaign effectiveness and ROI

Requirements:

- MBA (Marketing) + Science/Pharma background preferred

- 10-15 years in marketing (healthcare/consumer preferred)

- Strong experience in digital, trade, and brand management

- Proven leadership, analytical, and stakeholder management skills