Head - Marketing - Global Markets

Role Overview:

Client is a consulting-led, AI-accelerated, agency-style BPM partner and as Head of Marketing, you will own how client is positioned, perceived, and pursued in the market. This is a commercial leadership role that connects brand, messaging, market insight, and demand generation directly to revenue growth. You will serve as a member of the leadership team, defining clients market positioning, building its brand as an intelligence-led transformation partner for the target market across the geographies of interest, and creating a scalable demand engine that equips the sales organization to win and expand client relationships.

Key Responsibilities:

1. Brand Positioning & Market Differentiation:

- Own the narrative. Define and continuously sharpen CLIENTs value proposition, positioning, and messaging to clearly differentiate the firm from traditional BPO providers in a competitive market.

2. Image Creation & Thought Leadership:

- Elevate the brand. Build CLIENTs reputation as an intelligence-led transformation authority through thought leadership, PR, executive visibility, podcasts, webinars, and industry events.

3. Client Acquisition Enablement:

- Enable the sale. Partner closely with sales and business development to build a scalable go-to-market motion that generates qualified pipeline and accelerates revenue in a consultative, long-cycle selling environment.

- Arm the team. Develop world-class sales presentations, pitch decks, capability decks, RFP responses, and vertical-specific collateral tailored to target accounts in the USA and Canada.

4. Market Assessment & Intelligence:

- Read the market. Analyze market trends, competitors, target verticals, and customer insights to guide positioning and go-to-market decisions.

5. Team Building & Marketing Leadership:

- Own the strategy. Set and lead CLIENTs overall marketing strategy, aligning brand, demand, and content to the firms transformation from execution-led outsourcing to intelligence-led consulting.

- Build the team. Build the marketing function from the ground up - recruit, structure, and shape a team aligned to CLIENTs growth ambitions.

Skills & Competencies:

- Technical: ABM, demand generation, marketing automation, CRM (e.g. HubSpot/Salesforce), SEO, content strategy, analytics, and AI-enabled marketing tools.

- Strategic: Strategic thinking, commercial acumen, and the ability to link marketing activity to revenue and growth.

- Leadership: Strong leadership, cross-functional influence, and executive communication - including the ability to work across teams without direct line authority.

- Execution: Hands-on, entrepreneurial style balancing strategic planning with tactical execution.