Job Description:

Role & Responsibilities:

Strategic Marketing:

- Develop and implement short-term and long-term marketing strategies aligned with business objectives.

- Create annual marketing plans, campaigns, and promotional calendars.

- Identify new market opportunities and growth initiatives.

- Monitor industry trends and competitor activities.

Brand Management:

- Build and strengthen the company's brand identity.

- Ensure consistency in brand communication across all channels.

- Manage product positioning, packaging, and brand visibility.

- Plan and execute brand-building initiatives.

Product Marketing:

- Develop go-to-market strategies for new product launches.

- Collaborate with Product Development, Sales, and Operations.

- Conduct market analysis to identify customer needs and product opportunities.

Digital Marketing:

- Oversee digital marketing strategy across social media, websites, SEO, SEM, email marketing, and online advertising.

- Monitor digital campaign performance and optimize ROI.

- Drive customer engagement through digital platforms.

Traditional Marketing & Sales Support:

E-commerce Sales:

- Develop and execute the company's e-commerce strategy to drive online sales growth and enhance digital brand presence.

- Oversee end-to-end operations across the company's website and leading e-commerce and quick-commerce platforms.

- Manage relationships with e-commerce marketplaces, online distributors, and channel partners to maximize sales and market reach.

- Monitor online product listings, pricing, promotions, digital shelf visibility, and content to ensure brand consistency and competitiveness.

- Track and analyze key e-commerce performance metrics, including sales, traffic, conversion rates, customer acquisition, and return on investment (ROI).

- Collaborate with Sales, Supply Chain, Operations, and Customer Service teams to ensure product availability, timely order fulfillment, and excellent customer experience.

Market Research & Consumer Insights:

Preferred Candidate Profile:

- MBA in Marketing from a B-Class / Tier-2 business school.

- Additional postgraduate qualifications or certifications in Sales, Marketing, Digital Marketing, Brand Management, or E-commerce will be an added advantage.

- Languages: Fluent English, Malayalam (Other north & south Indian languages would be additionally advantageous).

- Experience in FMCG / FOOD Industry.