Head - Marketing - FMCG/Retail

Role Overview:

We are seeking a visionary Marketing Head to spearhead our brand evolution and market expansion from our Bangalore headquarters. In this strategic leadership capacity, you will orchestrate the end-to-end marketing ecosystem, bridging the gap between creative brand storytelling and data-driven performance marketing. You will work closely with the C-suite and cross-functional product and sales teams to align marketing initiatives with aggressive business growth targets. By fostering a culture of experimentation and analytical rigor, you will directly influence customer acquisition, brand equity, and long-term market positioning in a highly competitive landscape. A candidate from a New Age Marketing experience is an ideal fit.

Key Responsibilities:

- Define and execute the overarching brand strategy to elevate market presence and ensure consistent messaging across all consumer touchpoints.

- Lead the digital marketing roadmap by integrating advanced performance metrics and multi-channel campaigns to drive measurable ROI and user engagement.

- Spearhead growth marketing initiatives by leveraging customer insights and predictive analytics to optimize the acquisition funnel and improve lifetime value.

- Mentor and scale a high-performing marketing team, fostering a collaborative environment that prioritizes innovation and rapid execution.

- Collaborate with product and sales leadership to ensure marketing efforts are tightly integrated with product launches and revenue generation goals.

Required Skillset:

- Demonstrated expertise in managing large-scale brand portfolios, social media marketing and digital ecosystems, with a proven track record of scaling marketing functions in high-growth environments.

- Exceptional ability to synthesize complex market data into actionable business strategies, coupled with the communication skills to influence stakeholders at the board level.

- Strong leadership capabilities in navigating cross-functional complexities, ensuring alignment between creative vision and bottom-line business objectives.

- Proven adaptability in a fast-paced, hybrid work environment, with the ability to manage distributed teams effectively.

- An MBA or equivalent postgraduate degree from a premier institute is highly preferred, reflecting a strong foundation in strategic management and marketing principles.

- Minimum 15 - 21 years of progressive experience in marketing leadership roles, with a deep understanding of the evolving Bangalore startup and corporate ecosystem.