Head of Marketing / Marketing Head ( FMCG - Packaged Food) Purpose of Job - Help provide the strategic direction for a portfolio of brands. - Drive volumes, market share, relative price index and net contribution for the portfolio of brands. Principle Duties: - Development of the Category Strategy, for a portfolio of brands, and Annual Brand Plans, encompassing the whole mix and ensure that this is fully implemented to time and budget. - Development of the 'strategic vision' for each brand, the Brand Architecture, the Brand Lighthouse (incl. it's positioning) and its place in the company's portfolio. - To lead development of the Category Strategy including the Marketing Strategy. - To develop and Implement Brand Plans (including the Investment Mix). - Develop deep, actionable consumer understanding & insights on category, brand(s), competition, usage and attitudes and purchase behaviour. - Lead development of 'the big idea', 'advertising', 'activation plans' and PR as applicable for the portfolio of the brands. Implementation: - Media Planning & Implementation (as applicable). - Consumer activations - Planning & Implementation. - PR Plan. - Manage the development of design and pack changes. - NPD - Glide Path planning and development of new products in time through the 'Stage-Gate' methodology. - The management of A&P (Advertising & Promotion) spends. - Regular evaluation of A&P activity. - Commissioning, execution and presentation of findings of market research. - Management of a team of Marketing Managers/ Category Managers/ Brand Managers. - Selection, Evaluation & Management of Best in Class Ad Agencies, Design Agencies, Media Agencies, Activation Agencies & MR Agencies. - Manage the mix to deliver the budgeted profitability on the portfolio. - Oversee actions on the Regulatory & Legal front pertaining to the brands. Skills & Competencies: Agency Processes: - Ability to objectively develop & judge advertisements, designs, media plans, research proposals, discussion guides, questionnaires and BTL proposals. - Media Plans: Plan, Innovate, Implement, Control, Evaluate. - Understand the cost structure for ad agency, media, research, BTL. - Ability to develop strong Consumer Understanding through immersions and formal Market Research: - Consumers: existing and future needs. - Consumers: their attitudes & behaviour in general and to the brand and the category. - Understand purchase behaviour. - Finding and analysing consumer need gaps. - Ability to implement formal Consumer Research - Qual & Quant. - Ad Testing - Brand Equity and Varianting Study - Ethnographical methods - Understanding of how PR works in the market and development & implementation of relevant strategies. Strategic Thinking: - Developing a future vision. - Conversion of business goals to marketing plans. - Conversion of consumer insights into marketing ideas. Brand Equity Development & Management: - Developing Brand Lighthouses based on consumer understanding. - Ability to rigorously maintain brand identity in all branding activities. - Ability to conceptualise & develop the Brand Architecture. - Ability to develop a portfolio strategy for the business. Analytical skills: - Identification of opportunities and issues - Ability to develop hypothesis for each issue and come up with alternative ideas. - Analysing sales, media and research data. - Use of data to create detailed, fact based and logical arguments. - Present Analysis and Conclusions in a clear, structured manner. - Understand Portfolio/ Brand Performance from P&L. - Ability to understand brand and market dynamics: - Tracking of brand vs. competition (including strategies, gathering intelligence, activities etc.) - Understanding Trade & Trade structure. People skills: - Develop a strategic contact matrix - internal and external to ensure that brand plans are achieved. - Commercial understanding - Identify Profitable and sub-optimal SKU's and plan marketing strategies accordingly (invest, exit decisions). - Manage A&P budgets (Plan, Track). - Review P&L monthly and take corrective actions. - Coordinates a KPI review monthly. Project management: - Set objectives, time lines & responsibilities. - Ability to break projects to components and identify critical path. - Manage day to day communication to ensure projects are progressing on time and on budget. - Ensure that agreed procedures are followed in terms of processes quotations, estimates, proof of work with invoices etc. - A thorough understanding of lead time cycle for various activities. - Ability to issue well thought of briefs for NPDs & tracking deadlines. - Brings in a speed and urgency culture. Product Knowledge: - Manufacturing Process - USPs vs competition, if any Teamwork: - Has good working relationship with superiors, peers and subordinates and external customers and is well acceptable to them. - Supports other team members (the wider country team) depending on the need. - Has a thorough understanding of how marketing impacts other groups in the company. - Maintains two way communications with internal and external teams. Personal: - Ability to prioritise tasks - differentiate between urgent & important. - Ability to review & change priorities as new tasks achieve. - Allots times for 'thinking', 'planning' and implementation. - Ability to do fieldwork to check plan implementations. - Ability to achieve objectives within deadlines. - Exhibits initiative in handling different assignments rather than waiting for instructions, seeks out opportunities and solutions to problems for continuous improvement, is self motivated and can take stretch goals. - Sees uncertainties as an opportunity and not as a problem. - Recommends and accepts ideas and builds upon them. Creates new and unique approaches by rethinking or reconceptualising so as to resolve problems. Has high degree of curiosity. Leadership: - Seeks out and leads change, challenges the norms/ status quo. - Instills belief and passion among sales, finance & supply chain (including manufacturing) to enthuse, motivate and inspire higher levels of performance on the portfolio. - Is able to create and drive initiatives independently Reporting to: Head - Marketing: West & Central Africa Business Head - Nigeria

Africa

Overseas/International

Nigeria

Head - Marketing - FMCG/Packaged Food 

Job Description for Head - Marketing - FMCG/Packaged Food  in Nash HR Consultants in  Africa Overseas/International Nigeria for (10-15) years of experience. Apply Now!