Head - Marketing - FMCG/Manufacturing

Description:

Job Description: Head - Marketing

Role Overview

We are seeking an experienced, forward-thinking, and strategic Head Marketing to lead and shape the overall marketing vision of the organization. This role is designed to bring deeper strategic thinking, sharper direction, and greater integration to the entire marketing function across the Group.

The incumbent will be responsible for defining the long-term marketing roadmap, strengthening brand architecture, and ensuring a unified and insight-led approach across brands and business entities. This role will move the function beyond execution-led marketing to a more strategy driven, impact-oriented model aligned with overall business growth objectives.

In addition to marketing leadership, the role will also provide thought leadership and operational strength to the Groups ESG agenda. This includes shaping the ESG narrative, integrating sustainability into brand positioning and communications, supporting ESG disclosures and stakeholder communication, and ensuring alignment between business strategy, brand story, and responsible growth initiatives.

This position requires a leader who balances visionary thinking with hands-on execution translating strategy into clear action plans, measurable outcomes, and long-term brand equity.

The role will have direct oversight of PR, Corporate Communications, Events, and the Company brand. Product Marketing and Channel Marketing teams across individual business units will have a dotted-line reporting relationship to the Group Marketing Head.

The role will ensure alignment, governance, and strategic consistency across all marketing functions within the Group.

Key Responsibilities

Strategic Leadership

- Define and drive the Group-wide marketing vision and long-term brand strategy

- Establish structured marketing frameworks, governance models, and performance metrics

- Ensure marketing initiatives are tightly aligned with overall business objectives and growth priorities

- Provide clear strategic direction across brands, markets, and business verticals

Brand & Market Development

- Lead brand positioning, communication strategy, and long-term brand-building initiatives

- Strengthen and protect brand equity across all channels

- Oversee ATL, BTL, digital, and integrated marketing campaigns

- Drive sponsorships, partnerships, and strategic brand alliances

- Lead corporate and B2B marketing initiatives to support market expansion

ESG Thought Leadership & Integration

- Provide strategic direction for ESG positioning and communication

- Develop a cohesive ESG narrative aligned with corporate purpose and stakeholder expectations

- Support ESG reporting communication, sustainability storytelling, and brand integration

- Ensure ESG initiatives are reflected consistently across internal and external communications

- Partner with leadership to embed sustainability into brand and reputation strategy

Operational Excellence

- Collaborate closely with advertising and creative agencies for campaign conceptualization and execution

- Plan and manage marketing budgets, sponsorship portfolios, and ROI tracking

- Establish measurable KPIs and performance dashboards for marketing initiatives

- Drive data-led decision-making through market research, consumer insights, and competitive benchmarking

Cross-Functional Collaboration

- Partner with Sales, Product, Strategy, and Leadership teams to design integrated go-to-market strategies

- Ensure consistency in messaging and positioning across business units

- Act as a key strategic advisor to senior leadership on brand, market perception, and reputation

Team Leadership

- Lead and mentor the marketing team, building high-performance capabilities

- Drive accountability, innovation, and continuous improvement within the function

- Develop future-ready marketing capabilities within the organization

Candidate Profile / Requirements

- 1218 years of progressive marketing experience

- Prior experience working with or within advertising agencies

- Strong exposure to B2B and corporate marketing environments

- Proven leadership in brand marketing, sponsorships, partnerships, and corporate communications

- Demonstrated success in brand building, repositioning, and market expansion

- Experience in managing large marketing investments and sponsorship portfolios

- Exposure to ESG communication, sustainability positioning, or corporate reputation management is preferred

- Strong stakeholder management and executive presence

Educational Qualifications

- MBA / PGDM in Marketing or related field

Key Competencies

- Strategic thinking with execution discipline

- Strong business and commercial acumen

- Analytical mindset with consumer insight orientation

- Leadership and people management excellence

- Creativity balanced with operational rigor

- Budget management and ROI-driven approach

- Strong communication and influencing skills

- Ability to operate at both strategic and operational levels

Reporting & Location

Reports to: Senior Leadership / CEO