Head - Marketing - FMCG/Hospitality

About the Role:

- Develop and implement a national marketing strategy aimed at building an aspirational and trusted consumer brand

- Lead the entire performance marketing function, focusing on efficient user acquisition and optimized ROI

- Create breakthrough creative campaigns and ensure high brand visibility across digital and offline channels

- Build and engage a community of early adopters, influencers and advocates

- Launch and scale BTL activation initiatives including partnerships and experiential marketing in key target areas

- Recruit, mentor and grow a high-performing marketing team across brand, content and growth functions

- Use personal and consumer insights to ensure authenticity in product positioning and brand storytelling

Qualifications:

- 9+ years of marketing experience with 3+ years in a senior or leadership function in a B2C company

- Proven experience in performance marketing and scaling paid channels independently

- Demonstrated success in national brand building through digital and offline campaigns

- Deep understanding of digital media, content, and influencer-led brand growth

- Strong balance of creativity and data-led decision making

What's on Offer:

- Opportunity to build a brand from scratch in a fast-growing, high-impact category

- Full ownership and the chance to shape marketing in an early stage, high-potential product

- Work with a founding team that values innovation, execution and customer-first thinking