Head Marketing - Shall Lead the brand team- owning all Brand Marketing for the brand - ATL, BTL, Social & Digital - Brand Strategy : Brand calendar & AOP build-up to increase market share & launch NPDs / NPI s - P&L : Top-line & Bottom-line responsibility with focus on cost squeeze & trade margins - Market Share : Periodic achievement of the objectives for the brand - Demand : Creating an organic pull for the brand in the market through effective communication - Research : Analyze data and Conduct consumer research to gain insights - Creatives : Develop Offline & Online creatives to communicate brand positioning - Communication : Work with media & activation team to plan ATL & BTL strategies - NPD : Build an innovation funnel based on insights derived from consumer studies and category dynamics

Bangalore

Head - Marketing - FMCG/FMCD/Retail 

Job Description for Head - Marketing - FMCG/FMCD/Retail  in Soft Ark Resources Pvt. Ltd. in  Bangalore for (8-12) years of experience. Apply Now!