Head - Marketing - FMCG/D2C

Description: Head of Marketing: 8-15 years-Mumbai

Location: Mumbai

Summary: A strategic leadership opportunity for a marketing professional with strong expertise in brand building, ground activations, influencer-led growth, and digital strategy. This role demands high ownership, hands-on execution, strong storytelling, and the ability to scale brand presence across India.

Your Future Employer: A rapidly growing brand in the wellness and consumer space offering clinically backed and lifestyle-focused products. The organization fosters a high-performance culture with fast decision-making, innovation-driven marketing, and a strong focus on consumer trust. You will collaborate closely with business leaders to drive high-impact campaigns, influence brand perception nationwide, and create marketing playbooks for aggressive future expansion.

Responsibilities:

- Lead ground activation programs across multiple regions to drive sampling and conversions.

- Drive influencer-led digital campaigns with creators, doctors, and wellness communities.

- Own brand identity, communication, and content consistency across channels.

- Design and execute 360 product launch and regional brand takeover campaigns.

- Build engagement programs with doctors, clinics, and retail ecosystem partners.

- Manage promoter teams, agencies, and multiple marketing workstreams with end-to-end accountability.

- Monitor performance reports and ensure business-centric marketing outcomes.

Requirements:

- 8-15 years experience in D2C, nutraceutical, wellness, Ayurveda, beauty, or FMCG marketing.

- Expertise in ground activations and influencer-driven brand growth.

- Strong creative thinking, storytelling skills, and execution mindset.

- Experience in handling agencies, promoters, and marketing operations.

- Ability to thrive in a fast-paced, founder-driven environment.

What is in it for you:

- Leadership role with full marketing ownership and national brand-building exposure.

- Opportunity to design and scale high-impact activations and digital-led strategies.

- Work directly with top leadership teams to influence brand direction and business outcomes.

- A fast-learning, entrepreneurial environment with strong recognition for performance.

- Drive strategic 360 launches and shape consumer experiences across multiple channels.

- Accelerate career growth by building a powerful success story with high visibility in the market.