Job Description: - Strong leadership and team management abilities - Expertise in brand building and marketing communications - Deep understanding of consumer behavior across cultures - Data-driven approach with proficiency in marketing analytics - Strong communication and stakeholder management skills - Global outlook with a hands-on approach - Deep understanding of both traditional and digital marketing channels, along with the ability to localize strategies for diverse geographies. - Marketing for the traded Brands. - Develop and implement a comprehensive marketing strategy aligned with company goals for domestic and international markets and execute the same to drive brand recognition, market share, and profitability. - Identify and evaluate new markets, customer segments, and opportunities globally. - Analyze competitor activities, customer preferences, and global trends to shape positioning and strategies - Define and monitor KPIs for marketing effectiveness, ROI, and sales conversion. - Use analytics tools to assess campaign performance and recommend improvements - Oversee and optimize digital marketing initiatives including SEO, SEM, social media, e-commerce, and content marketing. - Ensure effective execution of ATL/BTL activities including print,outdoor, and events/exhibitions. - Guide pricing strategies, packaging, and product mix tailored to regional preferences. - Lead and manage the marketing department, including sub-departments like demand generation, paid marketing, and brand management, ensuring alignment with company goals and overall business objectives. - Leading the development of all marketing plans. Ensuring the implementation of effective marketing strategies - Driving new product development and/or innovation of existing products and ensures conceptualisation and finalization of new ideas - Assessment of feasibility of newly identified product /extension concepts/innovations and go-to-market execution for the assigned categories for improved market performance (e.g. market share, profitability etc) - Manage marketing budgets, vendors, and external agencies to deliver timely and cost-effective marketing outputs

Kolkata

Head - Marketing - FMCG/Consumer Durables 

Job Description for Head - Marketing - FMCG/Consumer Durables  in WEN WOMENTECH PRIVATE LIMITED  in  Kolkata for (15-19) years of experience. Apply Now!