Head - Marketing - FMCG based at Kenya PURPOSE OF THE JOB: - Provide the strategic direction for a portfolio of brands. - Development of the Category Strategy, for a portfolio of brands, and Annual Brand Plans, encompassing the whole mix and ensure that this is fully implemented to time and budget. - Drive volumes, market share, relative price index and net contribution for the portfolio of brands. PRINCIPAL ACCOUNTABILITIES: - Achievement of top line, market share and bottom line targets for the brands a. Formulating and deciding brand strategy, including brand map, positioning & communication b. Preparation, implementation and review of medium/long term marketing strategies (ATL/BTL) c. Manage insight led brand or innovation development d. Should be able to synthesize multiple data points (qualitative / quantitative research) e. Strong 'Shopper experience' :Designing and implementing trade specific schemes, product display drives with merchandising and consumer promotions f. High on execution / project management. g.Complete P&L Responsibility of brands - Strengthening brand equity & leveraging the same a. Able to track brand health, category attractiveness etc through effective market research, on a regular basis. b. Developing consumer/ segment specific initiatives to drive equity c. Ensure coherent and consistent brand communication and regular reviewing of the same - Category / Portfolio management a. Product portfolio enrichment through new product development & launches with appropriate marketing mix and retail activation b. Pricing Strategy c. Analysis of economic and consumer trends and conducting competitor analyses to make entry strategy for new propositions - Efficient utilization of brand support budget a. Deciding the annual brand budgets based on annual brand plan and optimizing budget usage b. Excellent resource networking: Efficient media/ agency management within budgetary guidelines. - Collaboration with stakeholders & developing marketing talent (internal) a. Extensive team relationship management & collaboration with internal stakeholders (marketing team, R&D team, Supply chain team etc) b. Proposing & ensuring relevant training inputs flowing out of PM process for marketing function capability development. QUALIFICATION/ SKILLS REQUIRED - The ideal candidate should have Master's degree in Business Administration (Major-Marketing) would be a plus - 7+ years of experience in FMCG Sales and Marketing function, with stints/ exposure to brand roles/ market and innovation research / product design/ marketing communication in FMCG sector. - The incumbent should be strong on business orientation, execution of change projects (project management), analytical capabilities and knowledge of marketing best practices relevant to the industry. - The incumbent should have led a team and acquired well-developed ability in influencing senior business leaders.

Kenya

Overseas/International

Head - Marketing - FMCG 

Job Description for Head - Marketing - FMCG  in Walk in Solutions in  Kenya Overseas/International for (7-10) years of experience. Apply Now!