Head - Marketing - FMCG

- Build the marketing function from scratch: strategy, annual plan, budget, team, agencies, tools and reporting.

- Define and manage positioning, audiences and brand identity across all four brands, keeping each one distinct.

- Lead the end-to-end launch of our intimate wellness brand, working within category-specific labelling and advertising restrictions.

- Plan and execute the follow-on launch of our premium attar brand.

- Support the Head of Online Sales with marketing for Amazon, Flipkart and quick commerce, including listing content, creatives, reviews strategy and campaign inputs.

- Run performance marketing on Meta and Google, and build D2C website, SEO and CRM/retention programmes.

- Own content, social media, and influencer and creator programmes for every brand.

- Support offline sales with trade marketing, POS materials and retailer schemes for Vedashree.

- Drive consumer research and competitor tracking, and report marketing performance to leadership against clear metrics.

- Work closely with sales, operations and manufacturing on packaging, product development and campaign planning.

What we are looking for:

- 4+ years of marketing experience in D2C, FMCG, beauty, personal care or wellness. Experience leading a team is a plus but not essential.

- A strong ownership mentality: you treat the business as your own and take full accountability for outcomes, not just activities. We'll compensate you accordingly.

- A genuine knack for marketing, with a feel for brands, consumers and what makes people buy.

- Eagerness to learn quickly and pick up new channels, categories and skills as the business grows.

- Experience launching or scaling a brand, ideally in a start-up or small-company setting.

- Hands-on familiarity with marketplace and quick-commerce marketing, plus Meta and Google performance marketing.

- A data-driven, commercially minded approach to decisions and spend.

- Comfort working in the intimate wellness category, and the maturity to build it tastefully and responsibly.

- A builder's mindset: comfortable with ambiguity and happy to both set strategy and execute.