- Build the marketing function from scratch: strategy, annual plan, budget, team, agencies, tools and reporting.
- Define and manage positioning, audiences and brand identity across all four brands, keeping each one distinct.
- Lead the end-to-end launch of our intimate wellness brand, working within category-specific labelling and advertising restrictions.
- Plan and execute the follow-on launch of our premium attar brand.
- Support the Head of Online Sales with marketing for Amazon, Flipkart and quick commerce, including listing content, creatives, reviews strategy and campaign inputs.
- Run performance marketing on Meta and Google, and build D2C website, SEO and CRM/retention programmes.
- Own content, social media, and influencer and creator programmes for every brand.
- Support offline sales with trade marketing, POS materials and retailer schemes for Vedashree.
- Drive consumer research and competitor tracking, and report marketing performance to leadership against clear metrics.
- Work closely with sales, operations and manufacturing on packaging, product development and campaign planning.
What we are looking for:
- 4+ years of marketing experience in D2C, FMCG, beauty, personal care or wellness. Experience leading a team is a plus but not essential.
- A strong ownership mentality: you treat the business as your own and take full accountability for outcomes, not just activities. We'll compensate you accordingly.
- A genuine knack for marketing, with a feel for brands, consumers and what makes people buy.
- Eagerness to learn quickly and pick up new channels, categories and skills as the business grows.
- Experience launching or scaling a brand, ideally in a start-up or small-company setting.
- Hands-on familiarity with marketplace and quick-commerce marketing, plus Meta and Google performance marketing.
- A data-driven, commercially minded approach to decisions and spend.
- Comfort working in the intimate wellness category, and the maturity to build it tastefully and responsibly.
- A builder's mindset: comfortable with ambiguity and happy to both set strategy and execute.
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