Role Overview:
Develop and execute India-wide marketing strategy aligned with business growth, revenue and brand objectives. Lead 360 degree marketing and manage the NPD for the commercial business.
Key Responsibilities:
- Lead and mentor pan-India marketing team, setting KPIs, performance standards and capability building plans
- Own annual marketing budget; allocate, track ROI and optimize spend across digital, offline and trade channels
- Drive integrated campaigns across ATL, BTL and digital, ensuring consistent brand positioning and messaging
- Collaborate with sales leadership to design demand-generation programs and support key account acquisition
- Analyze market trends, competition and consumer insights to identify growth opportunities and portfolio gaps
- Oversee digital marketing, performance marketing, CRM and marketing automation to improve lead funnel efficiency
- Manage external agencies and partners, negotiating contracts and ensuring delivery against brand and performance goals
- Lead new product launches and go-to-market initiatives, from positioning and pricing to rollout and measurement
- Define and track marketing metrics dashboard, reporting regularly to global stakeholders
Ideal Profile:
- 13+ years of experience in leading Marketing within the Foods/ Food Processing / Dairy / Beverages / FMCG ecosystem
- Proven experience in the FMCG industry, specifically in beverages and alcohol marketing
- Strong analytical skills with the ability to interpret data and trends
- Expertise in digital marketing and brand management
- Excellent project management and leadership abilities
- A results-driven mindset with a focus on achieving business objectives
Didn’t find the job appropriate? Report this Job
