Head - Marketing - FMCG

Purpose of the Role:

- Lead the overall marketing function for the company's product portfolio.

- Drive brand growth, consumer demand, category leadership, and market expansion.

- Develop and execute integrated marketing strategies across traditional and digital channels.

- Build strong brand equity and support business growth objectives.

Key Responsibilities:

Brand Strategy & Growth:

- Develop and implement long-term brand and category strategies.

- Drive market share, brand awareness, and consumer preference.

- Identify growth opportunities through consumer and market insights.

- Manage brand architecture and portfolio strategy.

Consumer Insights & Innovation:

- Lead consumer research, market intelligence, and competitive analysis.

- Translate insights into actionable marketing strategies.

- Drive new product development and product launch initiatives.

- Partner with R&D and Sales teams on innovation pipeline.

Marketing & Communication:

- Lead ATL, BTL, Digital, Social Media, PR, and Influencer Marketing initiatives.

- Develop integrated marketing campaigns to drive brand visibility and sales.

- Manage media planning, agency relationships, and campaign effectiveness.

- Ensure consistent brand communication across all touchpoints.

Trade Marketing & Channel Activation:

- Develop trade marketing strategies to support General Trade and Modern Trade channels.

- Drive shopper marketing, promotions, visibility, and in-store activation programs.

- Partner closely with Sales teams to improve market execution.

Digital & E-Commerce Marketing:

- Lead digital marketing strategy, performance marketing, and consumer engagement.

- Drive growth across e-commerce and quick-commerce platforms.

- Monitor digital metrics and optimize marketing ROI.

Budget & Performance Management:

- Manage annual marketing budgets and investments.

- Track campaign performance, brand health, and ROI metrics.

- Drive efficient allocation of marketing spend.

Leadership & Stakeholder Management:

- Build and lead a high-performing marketing team.

- Manage external agencies, media partners, and research firms.

- Collaborate with Sales, Supply Chain, Finance, Operations, and Product teams.

- Drive a culture of innovation, accountability, and execution excellence.